Why is Apple Watch receiving unprecedented 30% discounts at authorized retailers?
To say Apple’s launch of its first wearable has been out-of-character for the usually steady company would be an understatement. From a hit it with a massive $100 price drop across the board.
That’s the first full $100 price drop we’ve seen though discount of nearly 30%. In years’ past Apple products were almost never discounted at all, let alone a relatively new, hotly-anticipated gadget like Apple Watch. One outlier is the original iPhone that received a swift $200 price cut.
Apple new model is expected in March.
There’s no way to know for sure, but it’s certainly an interesting turn of events. There’s no doubt Apple has loosened its typically tight grip on pricing, but if relatively slow growth is any indication, there may be more to it than that for Apple Watch.
Big discounts haven’t been limited to just Apple Watch this holiday season either. Over at 9to5Toys we’ve seen the brand new Apple TV with Siri outsource discounting to authorized resellers. No matter the reason for more frequent Apple product discounts, it’s a win for consumers and a welcome relief for holiday shoppers
