Beats Electronics was created in 2006 by Dr. Dre and Jimmy Iovine. They focused on premium speakers and headphones. In 2011, it was estimated they had over 60% of the $100+ speaker market. On August 1, 2014, Apple acquired the company for $3 billion in cash and stock. It was the largest acquisition in Apple’s history.
After being acquired by Apple, Beats Music (a Apple Music. Apple continues to release products under the brand today.
When Apple moved the iPhone to USB-C, it left behind more than just the Lightning port. New iPhone comes with a USB-C charging cable, but many cars still use USB-A ports for CarPlay. That’s created an annoying gap for drivers: no first-party cable to connect a USB-C iPhone to a USB-A car.
Apple’s official workaround is a $29this USB-A to USB-C cable for half the price that is effectively the official solution for using CarPlay with USB-C iPhones.
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Last month, Beats launched several exclusive color options in partnership with select retailers across the US, the UK, and Australia. Now, two more have arrived in the US.
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Apple’s Beats brand is out with a new product today. The Powerbeats Fit come as a successor to the Beats Fit Pro that launched in 2022, but rebranded under the iconic Powerbeats name.
Here’s what’s new with the Powerbeats Fit …
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Lost in the barrage of iPhone 17 news last week was a new lineup of cases from Apple’s Beats subsidiary. This marks the second year in a row that Beats has made cases for Apple’s flagship smartphones.
I was a big fan of the Beats cases for iPhone 16, but this year the Beats Kickstand Case stands apart for me …
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Today, Apple announced the launch date for the Ruby Red Special-Edition JENNIE Beats Solo 4, which features a pair of attachable red bows and more custom-made features for fans of the K-pop superstar. Here are the details.
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Apple is working on a new flavor of its popular Powerbeats earbuds, dubbed the Powerbeats Fit. Apple teased the new earbuds in a video on YouTube today, referring to them as “fit for every move.”
Apple says the Powerbeats Fit are “coming fall 2025.”
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Disclaimer: Beats Pill speakers should not be consumed. Don’t tell that to this creature, though. Remember the Beats Pill Dude? He’s returning, at least in spirit, as a limited edition drop in select markets, starting with England next week.
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Beats is rolling out a fresh limited-edition version of its recently relaunched Beats Pill Bluetooth speaker, teaming up with Bulgarian-born fashion designer Kiko Kostadinov.
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Beats has tapped in yet another rising athlete for its years-long campaign associating its products with a mix of performance and style. This time around, the ad is pretty cool. Literally.
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Reputable Apple leaker Sonny Dickson Powerbeats Pro 2 back in February, in four stunning colors.
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Apple’s Beats brand brought the the dead last summer. Now, the company is refreshing the lineup with two new colors for Beats Pill shoppers: Navy Blue and Blush Pink.
Another interesting tidbit from today’s announcement from Beats is that the new Beats Pill is its best-selling speaker. The company says that Beats sold more Beats Pill (2024) units in the first nine months since launch compared to all past Beats Pill launches.
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As USB-C cables. The company has announced its “first-ever collection of reinforced charging cables in an assortment of lengths and colors.” Pricing starts at $18.99 for a single cable, and they’re available to order today.
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Apple subsequently rebranded.
Obviously, Apple has continued to release new Beats headphones over the years. More recently, though, Apple has begun to do something very fascinating. It’s now positioning Beats as an accessory brand.
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Apple’s Beats brand has unveiled another limited-edition version of its Solo 4 headphones. This time around, Beats is teaming up with New York designer Sandy Liang for a “playful, nostalgic aesthetic alongside Beats’ top quality look and sound.”
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Earlier today, reviews dropped for the new Powerbeats Pro 2 (available to order now and ship to users this Thursday. But ahead of launch, Apple has released a firmware update for its latest product.
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When Powerbeats Pro were first released in 2019, we described them as “the ultimate sport earphones.” They set a new standard for workout-focused headphones with a truly wireless design, an ultra-secure ear-hook fit, and impressive durability.
Now, Beats has officially unveiled Powerbeats Pro 2 — and they’re better in every way. Plus, they have a first-of-its-kind fitness feature: built-in heart rate monitoring.
I’ve been using Powerbeats Pro 2 for the past two weeks, and here’s everything you need to know.
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Beats hasn’t even announced Powerbeats Pro 2, let alone releasing the second-gen wireless earphones. That hasn’t stopped what appears to be the Powerbeats Pro 2 from becoming the unofficial headphones of the new TGL golf league. Several golfers have been spotted sporting a single Powerbeats Pro 2 earbud in recent days.
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If you’re still finalizing your holiday shopping, it’s hard to beat some of the current deals on Beats products. From the all-new Beats Pill to the incredibly cost-effective Beats Solo Buds, the Beats product lineup is stronger than ever this year.
I’ve reviewed all the new Beats products released in the past few years, and here are my favorites. Plus, they are still available for delivery in time for Christmas.
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Beats surprised us all in September when the Apple-owned audio company launched its first line of iPhone cases. It turns out Beats has even more to offer for the iPhone 16 line with a second design launching this week.
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Apple debuted a long-anticipated over the summer, and today the company has launched its first firmware update for the new speaker.
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Apple on Tuesday quietly released a firmware update for the Beats Solo Buds, the entry-level earbuds that were introduced earlier this year under the Beats brand. Read on as we detail more about the update and how to install it on the earbuds.
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Black Friday 2024 is here, and it’s a great time to buy new gadgets like headphones, which are indispensable for many people. And if you’re considering buying new headphones or earbuds this Black Friday, there are two great options with special discounts: AirPods Pro 2 and Beats Studio Pro.
Our friends over at 9to5Toys have all the latest details on the best Black Friday deals.
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Apple has just discontinued its Powerbeats Pro wireless headphones. They are no longer available from the Apple Store and have been removed altogether from Beats’ own website. But it’s not all bad news: a major refresh is still coming soon.
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The triumphant return in June with a slew of modern and long-awaited upgrades. Now, Beats is back with two new Beats Pill variants – designed in collaboration with Kim Kardashian.
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