Jony Ive

As OpenAI fights a trademark lawsuit over its now-scrubbed “io” brand, new public court filings are giving us the most detailed glimpse yet into what Sam Altman and Jony Ive’s hardware team have been up to behind the scenes.

If you recently looked up but couldn’t find OpenAI’s announcement video about its flashy partnership with Jony Ive, you are not alone. OpenAI has quietly pulled down the original blog post and the accompanying nine-minute video, just weeks after touting the $6.5 billion deal as a landmark step toward building new AI hardware. Here’s what happened.

iPhone played a role in the “dark” side of technology.

Ive has also said that his mysterious hardware AI device would not be happening without the support and investment of Powell Jobs …

Right after what is it?”

Now, supply chain analyst and frequent Apple leaker Ming-Chi shared what he was able to gather about the mysterious io device.

Jony Ive and Sam Altman yesterday released a strong candidate for most frustrating video of the year: AI hardware, but giving very little clue as to what it might be.

I transcribed the video to see whether I could spot any clues, in conjunction with other things the two have said. I think we can draw some pretty safe conclusions about what it’s not – and there are one or two clues about what it is …

In their comprehensive bombshell acquisition of Jony Ive’s AI startup by OpenAI, Bloomberg’s Mark Gurman and Shirin Ghaffary said OpenAI’s CEO believed Apple’s co-founder would have been “‘damn proud’ of Ive’s latest move”.

He may be right.

Jony Ive, Apple’s iconic former design chief, sat down for a rare interview at Stripe Sessions 2025. The hour-long conversation with Stripe co-founder Patrick Collison covers everything from his first impressions of Silicon Valley to the design rituals that shaped his decades at Apple and what’s driving his work today.

Longtime Apple design head Jony Ive has largely avoided creating new tech devices since starting his own firm, LoveFrom. But his partnership with OpenAI’s Sam Altman.

It’s been a long time since Jony Ive left Apple to found his own design firm, but his work in technology will never be forgotten. Last weekend, Ive talked to the BBC’s Desert Island Discs about his experience working on big projects at Apple and remembered his relationship with Steve Jobs.

Former iPhone 18 would see it achieve that objective, but it now looks unlikely.

The goal, says the report, is to have the entirety of the front of the device be display, with the screen flowing seamlessly into the sides of the phone …

It’s hard to talk about Apple design without mentioning Jony Ive. But years after Ive’s departure from Apple, most of his former team is now gone too. Has it really mattered?

Former Apple design chief an AI hardware product of some kind, despite the failure of existing products like the Humane AI Pin and Rabbit R1.

Humane last month admitted that returns were exceeding sales, and now Rabbit founder Jesse Lyu has confessed that the R1 averages just 5,000 daily active users …

Former OpenAI CEO Sam Altman. We still have no idea what it will do, or what form it will take (image is just a conceptual one of a mystery device).

Ive also shared that he bought a chunk of real estate in one of San Francisco’s most famous blocks, and plans include a LoveFrom store selling everything from notebooks to clothing …

Former Apple design chief Steve Jobs predicting the future when speaking at the International Design Conference in 1983, the year before the Macintosh was unveiled.

The 55-minute talk shows Steve predicting that sales of personal computers will one day exceed those of cars, something Ive says sounded “absurd” at the time …