Inside AdWords: July 2011

Live AdWords webinars every Tuesday and Wednesday at 3pm BST

Tuesday, July 26, 2011

Calling all AdWords Advertisers!

Starting today and running throughout the next 3 months, the AdWords team will be holding live webinars every Tuesday and Wednesday at 3pm BST (7am PDT).

These live webinars are delivered by Google Search, Display, YouTube and Mobile Specialists and are a fantastic way for you to learn more about AdWords and greatly improve the performance of your campaigns. Specialists are on hand to answer all your questions during these webinars.

A full listing of all upcoming webinars can be found here.

We look forward to seeing you at our live webinars over the coming weeks!

Posted by Eoin, AdWords Online Classroom & Learn With Google Team

Making local online advertising easy with Google AdWords Express

Monday, July 25, 2011

(Cross posted on the AdWords Express, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost Place page, and gives you a quick and straightforward way to connect with them and grow your business. You simply provide some basic business information, create your ad, and your campaign is ready to go.

learn more about how it works.

Posted by Kiley McEvoy, Product Manager, AdWords Express

Upcoming Webinar: Display targeting strategies for direct response

Monday, July 25, 2011

Contextual. Audience. Remarketing. Demographic. Marketers have many options when it comes to targeting their display campaigns. The emergence of these technologies has transformed display into a powerful direct response medium, delivering measurable performance at scale for marketers. But with the plethora of options to choose from, where do advertisers and agencies begin?

Please join Google for an upcoming webinar to learn more about how to approach targeting strategies for your campaigns on the Google Display Network. Specifically we’ll cover:

The "targeting toolbox" for direct response campaigns
Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
Tools, tips and best practices for maximizing ROI for your campaigns

Posted by Lauren Barbato, Inside AdWords crew

Now all US and Canada advertisers can get more phone calls and detailed call reporting

Tuesday, July 19, 2011

Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all advertisers in the US and Canada. Availability was limited since the In March we enhanced Call Metrics reporting to show the time, duration, and caller area code for each call. Based on advertiser feedback, we’re now making reporting available at the ad group and campaign level for manually-dialed calls (subject to minimum volume). And you’ll still be able to segment reports to compare how many calls were received from mobile clicks-to-call and how many were manually dialed after the ad was shown on a desktop, notebook, or tablet computer.

2. New pricing for certain calls. A $1 USD (or equivalent in CAD) charge applies to manually dialed calls completed to your Google forwarding numbers. These calls occur when a potential customer on a desktop, notebook or tablet computer sees your ad and dials the number shown.

Pricing for mobile clicks-to-call remains unchanged, whether you use Call Metrics or not. They continue to be charged as regular mobile search ad clicks.

3. Call Extensions replace Phone Extensions. To reduce possible ambiguity, we’ve renamed Phone Extensions to Call Extensions.

In a future release, we plan to incorporate calls into AdWords Help Center.

Posted by Surojit Chatterjee, AdWords Product Manager

Non-ASCII characters now supported in display and destination URLs

Monday, July 18, 2011

If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your must match, so if you use non-ASCII characters in the display URL, make sure to do the same in the destination URL.

Additionally, if you include multi-byte characters, please note that the Help Center.

Posted by Lisa Shieh, Inside AdWords crew

Introducing phone support for AdWords advertisers in Europe

Friday, July 15, 2011

customer IDVice President - Advertising Operations Update

‘Top vs. Side’ Ad Performance Segmentation

Wednesday, July 13, 2011

A few months ago, our Chief Economist, Hal Varian, wrote a post about increasing your top ad impressions.

Posted by Andrew Truong, Inside AdWords crew

Google Display Network: Announcing changes to campaign settings

Tuesday, July 12, 2011

This week we're making a minor change to the way Google Display Network campaign settings work. This change will affect campaigns that meet these criteria:

Are opted in to the Google Display Network
Are targeting only keywords in at least one ad group
Have the campaign setting "Relevant pages only on placements, audiences, and topics I manage"

Background

When you set up a Google Display Network campaign, you have two options to choose from:

(1) Relevant pages across the entire network
(2) Relevant pages only on placements, audiences, and topics I manage

With option (1), Google automatically places your ad on relevant webpages based on the keywords in your campaign. With option (2), you have greater control over where your ad appears: your ads show on relevant webpages only within specified placements, audiences, or topics.

Currently, if you choose option (2) and only add keywords, your ads aren't eligible to appear. As a result, you receive zero impressions in those ad groups on the Google Display Network.

For example, say that you're selling tennis shoes and using the keywords "sports shoes," "tennis shoes," and "sneakers”. If you're only opted into the Display Network and you've selected "Relevant pages only on placements, audiences, and topics I manage" as your setting, your ads will only appear on specified placements, audiences, or topics. Because you aren’t using any topics, placements, or audiences, your ads won't appear on the Google Display Network.

What's changing?

With the upcoming change, ads with this type of setting conflict will start appearing on relevant pages across the entire Google Network based on your keywords. In the previous example, ads would show on pages about "sports shoes," "tennis shoes," and "sneakers" on the Google Display Network.

If you add a placement, audience, or topic, your ad will continue to appear only on relevant pages within that placement, audience, or topic.

Important: No changes are needed to existing ad groups, as those that meet these criteria will be prevented from appearing on relevant pages across the entire network.

To make these campaign settings clearer, we are also renaming the settings.

We're changing these two options to:

(1) Show ads on pages that match the broadest targeting method
(2) Show ads only on pages that match all selected targeting methods

Before	After
“Relevant pages across the entire network”	“Show ads on pages that match the broadest targeting method”
“Relevant pages only on placements, audiences, and topics I manage”	“Show ads only on pages that match all selected targeting methods”

For more information on how to use our campaign settings and targeting methods to control where your ads appear, visit the help center.

Posted by Andrew Truong, Inside AdWords crew

New: Tablet targeting options now available

Tuesday, July 12, 2011

In (click for full-size image)

With this launch, your ads will automatically start running on tablet devices, and no further action will be necessary on your part. If your campaigns were specifically targeting Apple iPad devices, you may notice an increase in impressions and costs as we include more tablets in our ad serving options. If you don’t want your ads to appear on tablets, you can change your tablet targeting settings by following these 165 million tablets expected to ship over the next two years, we believe that the strong growth of tablet usage will provide significant opportunity for marketers to connect with consumers in more powerful and relevant ways. We hope this new tablet targeting option helps you better capture this opportunity.

Posted by Surojit Chatterjee, Product Manager, Mobile Ads

The Zero Moment of Truth: A New Marketing Strategy

Wednesday, July 06, 2011

Once upon a time, marketers believed that shoppers made up their mind about a product in about the time it takes to read this sentence.

The three to seven seconds a shopper considered a product on a store shelf was believed to be a critical moment—what P&G termed the “First Moment of Truth” or FMOT ("eff-mot"). This was the moment when all the advertising a consumer had seen for a brand would either pay off with a purchase or not.

Since then, FMOT has become one of those terms, like “download Google’s free marketing strategy ebook www.zeromomentoftruth.com (#zmot). I hope that you enjoy our work and that it helps you navigate your own moments of truth.

Posted by Jim Lecinski, Author and Chief ZMOT Evangelist, Google

Inside AdWords

We've moved!

Live AdWords webinars every Tuesday and Wednesday at 3pm BST

Making local online advertising easy with Google AdWords Express

Upcoming Webinar: Display targeting strategies for direct response

Now all US and Canada advertisers can get more phone calls and detailed call reporting

Non-ASCII characters now supported in display and destination URLs

Introducing phone support for AdWords advertisers in Europe

‘Top vs. Side’ Ad Performance Segmentation

Google Display Network: Announcing changes to campaign settings

New: Tablet targeting options now available

The Zero Moment of Truth: A New Marketing Strategy

Google Best Practices

Best Practices Newsletter

Achieve Your Marketing Goals

Labels

Archive

Feed

More from Adwords

Company-wide

Products

Developers