Inside AdWords: google play

Reaching consumers through the music they love: Introducing ads on Google Play Music

Tuesday, June 23, 2015

With over 30 million songs, Google Play Music provides access to the music people want. And today, we’re introducing a free, ad-supported version so even more people can enjoy music that makes whatever they’re doing better.

At any moment in the day, Google Play Music has music for what people are doing – whether you’re working, working out, or working it on the dance floor – offering curated radio stations that deliver the right song at the right time. Our team of music experts, including the folks who created Songza, crafts each station song by song so listeners can just enjoy the music, effortlessly.

This new ad-supported version is great for advertisers interested in connecting with consumers through premium content and delightful mobile experiences. This Google Play Ads inventory is available through the Google Display Network (GDN), which gives advertisers access to engaging and beautiful ad units such as TrueView video ads and Lightbox ads – all mobile-optimized, seamless across screens, and simple to set up. As part of the GDN, advertisers can use keywords, affinity audiences and remarketing to reach the right people at the right time.

Many advertisers are already investing in this new music inventory, including the media agency Omnicom. Steve Katelman, EVP of Global Strategic Partnerships at Omnicom shared that: “We want to reach customers where they're spending the most time, so music is a critical part of our media mix. As a launch partner for Google Play Music, Omnicom Media Group can offer our clients an invaluable head start in delivering engaging, high-impact brand messages on mobile and the web to music-loving consumers.”

To get started with ads on Google Play Music, Doubleclick Bid Manager today.

Posted by Elias Roman, Product Manager, Google Play Music

New Mobile Ads Showcase App puts the best of mobile ads in agencies’ hands

Wednesday, January 16, 2013

Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it’s hard for agencies and advertisers to experience the full interactivity of mobile rich media -- mobile video and HTML5 ads -- through static images alone. Last night at our annual Creative Sandbox event in New York, we unveiled the new Mobile Ads Showcase App, which lets you experience mobile ads exactly as your users will.

The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. The app is now available for Android smartphones and tablets through the Google Play Store.

See the app in action and learn more about how it works on the Creative Sandbox site.

Posted by Jessica Sapick, Product Marketing Manager, Mobile Ads

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