Chromium Blog
News and developments from the open source browser project
WebP, a new image format for the Web
Thursday, September 30, 2010
As part of Google’s initiative to make the web faster, over the past few months we have released a number of tools to help site owners speed up their websites. We launched the
WebP
, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.
Images and photos make up about 65% of the bytes transmitted per web page today. They can significantly slow down a user’s web experience, especially on bandwidth-constrained networks such as a mobile network. Images on the web consist primarily of lossy formats such as JPEG, and to a lesser extent lossless formats such as PNG and GIF. Our team focused on improving compression of the lossy images, which constitute the larger percentage of images on the web today.
To improve on the compression that JPEG provides, we used an image compressor based on the VP8 codec that Google
layer
, also known as
conversion tool
, try it out on your favorite set of images, and let us know what you think.
Posted by Richard Rabbat, Product Manager
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