YouTube's 20th anniversary and the evolution of online content: Key takeaways from SXSW
Mar 11, 2025 – [[read-time]] minute read
If you couldn’t make it to Austin, Texas for SXSW 2025, don’t worry – we’ve got you covered! We’re recapping one of the most important discussions coming out of the event. From the rise of podcasting to a greater call for YouTube shows to be recognized by the Emmys, you don’t want to miss this conversation between creators Sean Evans (“Hot Ones”), Rhett & Link (“Good Mythical Morning”) and Marques Brownlee (“Waveform Podcast”) from the Variety Podcasting Brunch, presented by YouTube. The brunch featured a live taping of the Variety Awards Circuit podcast moderated by Variety’s Chief Awards Editor, Clayton Davis. Be sure to check out the key takeaways and the full video below.
From Podcasts to Longer Videos
Podcasting has changed how people entertain themselves, often doing other activities while listening. This has influenced video content, with viewers now accustomed to longer formats.
Disrupting the Interview Format: The "Hot Ones" Concept
The show's simple yet effective concept of interviewing celebrities while they eat increasingly spicy chicken wings disrupts the typical PR-driven interview format, leading to more honest and engaging conversations. The panel highlighted the importance of innovative formats like this.
“ Only do it if you have a pathological pull or drive to do it...this is what we love to do. We just started doing it as a hobby and it turned into a thing.”
Building Genuine Connections
"Good Mythical Morning" focuses on genuine on-screen friendships, inviting celebrities into their environment and sharing it with their audience. The value of authenticity in content creation was a recurring theme.
YouTube: Democratizing Content Creation
YouTube has democratized content creation, allowing anyone to share their passions without traditional gatekeepers. This has fostered a sense of community and human connection. The accessibility of the platform was celebrated with creators noting that their success might not have been possible otherwise.
Creator Competition and Collaboration
While competition exists, the panelists believe in a "rising tide lifts all ships" mentality. Creators focus on satisfying their audience's needs, constantly improving and innovating.
“ I think our shows are in the midst of the cultural conversation in the same way that shows that are winning Emmys are so we think that we should be recognized.”
Evolving Recognition for YouTube Content
There's a discussion about the evolving recognition of YouTube content by awards shows like the Emmys. Panelists argue that the quality and cultural impact of YouTube shows deserve consideration alongside traditional media. The increasing recognition of YouTube as a legitimate media platform was a hot topic. For more, check out the full conversation below.
