The rise of dog grooming as must-watch content

Dog grooming isn't just another chore, it's a paw-ty! Think of it as a spa day for your furry best friend — a chance to pamper them like the royalty they are. While pet grooming might traditionally be associated with costly competition events, creators are sharing heartwarming, everyday grooming experiences with their adorable pups, and viewers can't get enough.

Dog grooming content on YouTube includes step-by-step salon vlogs, playlist.

_{*Source: YouTube data, Global, January 1 - December 31 2024.}