Crossing 100 million YouTube Music and Premium subscribers, thanks to you
Feb 01, 2024 – [[read-time]] minute read
Today, we’re delighted and humbled to share that YouTube Music and Premium has crossed 100M subscribers, including trials.1
In 2015, we believed that there was an appetite for a YouTube experience that benefited not only our users, but the creator and artist community as well, and we announced a new subscription service alongside a brand new app, YouTube Music. This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world's largest catalog. Along the way, we learned a lot, made a few pivots (and even rebranded), expanded our offerings and plans, and made YouTube Music and Premium available in over 100 countries and regions.
