Do even more with your campaign
-
Keyword Planner
Find the keywords that are most relevant for your business.
Conversion Tracking
Prove the impact of your ads by measuring which ads drive customers to take actions.
Google Ads Editor
Work online or offline to make multiple changes to campaigns quickly and at scale.
Reach Planner
Understand how different campaigns and formats impact your reach, views, and conversions.
Insights Page
Identify real-time, market trends, and gain a deeper understanding of your specific audience.
Insights Finder
Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.
Bidding
Smart Bidding offers true auction-time optimisation, allowing you to tailor bids to each user’s unique search.
Google Ads Mobile App
Track your campaigns on-the-go and take quick action to improve your performance.
Experiments
Test different campaign settings and new features to learn what works and what doesn’t so you can keep improving results.
Manager Accounts
Save time with reporting, access control, and consolidated billing.
Performance Planner
Plan your budget more effectively, forecast performance, and discover new opportunities.
Google Ads API
Create applications that can automatically make changes to your accounts and generate new reports at scale.
Recommendations
Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Reach PlannerUnderstand how different campaigns and formats impact your reach, views, and conversions.Insights PageIdentify real-time, market trends, and gain a deeper understanding of your specific audience.Insights FinderExplore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.BiddingSmart Bidding offers true auction-time optimisation, allowing you to tailor bids to each user’s unique search.Google Ads Mobile AppTrack your campaigns on-the-go and take quick action to improve your performance.ExperimentsTest different campaign settings and new features to learn what works and what doesn’t so you can keep improving results.Manager AccountsSave time with reporting, access control, and consolidated billing.Performance PlannerPlan your budget more effectively, forecast performance, and discover new opportunities.Google Ads APICreate applications that can automatically make changes to your accounts and generate new reports at scale.RecommendationsImprove performance by looking at your account’s performance history, your campaign settings, trends across Google and more.Page number 1 / 13
Even more data-driven tools
Google Ads solutions can help you achieve your goals with smarter campaigns, measurement, and insights.-
Insights Finder
Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.
Recommendations
Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Google Ads Mobile App
Track your campaigns on-the-go and take quick action to improve your performance.
Page number 1 / 3
Measurement & bidding tools
From conversion modelling to Smart Bidding, find the tools you need to unlock insights and drive better results.-
Bidding
Smart Bidding offers true auction-time optimisation, allowing you to tailor bids to each user’s unique search.
Conversion Tracking
Prove the impact of your ads by measuring which ads drive customers to take actions.
Insights Page
Identify real-time, market trends, and gain a deeper understanding of your specific audience.
Page number 1 / 3
AI-powered solutions
Discover how Google’s AI-powered advertising solutions can help your marketing go further, faster. Find new customers, unlock better performance, and more.-
Performance Max
Reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, and Discovery.
Search Ads
Reach customers actively searching online for the products and services you offer and help them choose your business.
Demand Gen
Create and convert new demand on YouTube, Discover, and Gmail with visual storytelling tailored to specific audiences.
Page number 1 / 3
No-cost tools
Optimise your ads and reach the right audience with these free tools. From increasing website and store sales, to building awareness and consideration for your brand, Google Ads is here to help you achieve your business goals.-
Google Business Profile
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.
Merchant Center
Easily manage and promote your business and products to millions of shoppers across Google.
Google Analytics
Get a complete understanding of your customers across devices and platforms. Uncover insights and take actions to improve ROI with integrations across Google’s advertising solutions.
Page number 1 / 3
Let us help.
Get started with our free personalised support. Create your custom ad plan with a Google Ads Expert.Frequently asked questions
You can use Google Ads measurement tools to help you evaluate your campaign performance against your goals. When you set up an ad campaign, you can customise the data you want to collect and analyse to measure your results. Google Ads gives you multiple tools and reporting types so you can focus on the information that matters most to you. Regularly reviewing your measurement reports helps you better manage your campaigns and improve your performance. Learn more about measurement reports by visiting the Measure your results page.One way to measure your Google Ads performance is to monitor and analyse conversions in the Results Reporting section of your campaign statistics. These reports track performance against the specific conversion goals your campaign is optimising for. Learn more about tracking conversion performance by visiting the Set up conversion tracking for your website page.Conversion metrics are some of the most useful metrics to focus on for analysing your Ad campaign performance. “Conversion rate” tells you how often an ad interaction leads to a conversion. “Cost per conversion” tells you how much your conversions cost. “Conversion value per cost” helps you gauge your return on investment. These are some of the most popular conversion metrics you can track. Learn more about conversion metrics by visiting the Understand your conversion tracking data page.
