Grow your business with insights

Audience Insights is a free tool within Google Ads that helps you understand more about your customers. It shows you the characteristics, behaviors, and interests shared by the people who convert after seeing your ads.

This information helps you:

• Know your customers better
• Optimise your creative assets

• Improve your overall campaign performance

Learn how you can use audience insights to get in-depth information about your customers by visiting the Audience insights page.

Audience Insights reporting includes a scorecard that tells you how your audience is performing and a demographic breakdown of all audiences in your account. You’ll also get detailed information about how well you’re targeting people with different interests and intents, such as:

• Affinity segments based on interests and habits
• In-market segments based on purchase intent
• Detailed demographic segments based on long-term life facts
• Life events segments based on people who are experiencing major milestones

• Custom segments based on your campaign goals

Learn more about the information you can get using Audience Insights by visiting the About audience reporting page.

Audience data is generally quite accurate, but there are a few factors that can impact the accuracy of your results. Accuracy can be affected by the size of your audience, your segment settings, the length of time your tag has been installed, and user privacy settings, among other factors. Learn more about understanding your audience data by visiting the About audience segments in Audience Manager page.