Optimise your ads account
Recommendations can help you improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Get tailored suggestions
Recommendations are customised suggestions that help you improve campaign performance. They can introduce you to new features, help you get more out of your budget and increase efficiency.
Prioritise with optimisation score
Review your optimisation score to prioritise recommendations across all campaign types. Scores run from 0%–100%, with 100% meaning that your account can perform at its full potential.
Improve performance
We’ve seen advertisers who used recommendations to increase their account-level optimisation score by 10 points, realise a median 14% increase in conversions.
Automatically apply recommendations
To save you time, you can choose to apply select recommendation types automatically. You can change these selections or opt out of them at any time.
Grow your business with Google Ads
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Rakuten uses optimisation score to improve account management
15% increase in profit -
Titan Growth automatically applies recommendations to save time
Two hours saved per marketer each week -
HP uses recommendations to improve Shopping campaign performance
19% increase in Shopping campaign revenue
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with recommendations
We know that using a new tool can be complicated.
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Review recommendations regularly
You can plan your monthly and quarterly budgets to make sure you’re getting the most out of your campaigns. -
Track ad performance
Evaluate how recommendations have affected your account’s performance. Any changes that you’ve made by applying recommendations will appear on your account’s “Change history” page. -
Opt in to automatically apply recommendations
Select which recommendation types you want to automatically apply. Once you’ve opted in, you can track which recommendations are being applied for you in the “History” tab.
Learn more about recommendations and optimisation score
Have a look at this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn more
Insights Page
Grow your business with insights and trends that are tailored to your business. -
Learn more
Performance Planner
Create a plan for your campaigns, understand how changes might affect performance and make the most of your budget. -
Learn more
Google Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
Frequently asked questions
Google Ads Recommendations are customized suggestions that help you improve your campaign performance. Google automatically generates them based on your performance history, campaign settings, and trends across Google. Recommendations can help you:
- Learn about new features
- Improve your bidding and keywords
- See performance estimates based on historical data
- Keep your campaign fresh
- Easily make improvements in your campaigns
You can change Google Ads Recommendations by applying or dismissing them, either manually or by using the auto-apply function. If you dismiss a recommendation, either at the campaign or account level, no similar recommendations will surface for a preset period of time based, depending on the recommendation. You can manage your recommendations by clicking on the “Campaign” icon and then clicking “Recommendations.”
Learn more about how to manage your Google Ads Recommendations by visiting the Manage auto-apply recommendations page.
Learn more about how to manage your Google Ads Recommendations by visiting the Manage auto-apply recommendations page.
You can find Google Ads Recommendations in the recommendations section of your Google Ads account. Recommendations are customised, so you won’t get every kind of recommendation, and sometimes, you may not get any recommendations at all.
Learn more about recommendations by visiting the Types of Recommendations page.
Learn more about recommendations by visiting the Types of Recommendations page.