Choose the right keywords
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Find new keywords
Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business.
Analyse keywords
Our keyword research tool helps you analyse each keyword, giving you insight into how often people search for them – and how those searches have changed over time.
Get bid estimates
Keyword Planner will give you suggested bid estimates for each keyword to help you determine your advertising budget.
Make your plan
Once you’ve found the keywords that you like, you can add them to your advertising plan. Save your plan or share it with others. When you’re ready, you can finalise and launch your campaign.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with Keyword Planner
We know that using a new tool can be complicated.
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Create a keyword plan
Once you open Keyword Planner, you can create your keyword plan by searching for new keywords, clicking “Discover new keywords” or uploading existing keywords. -
Understand your keyword
forecastYour plan forecast shows you how many conversions, clicks or impressions you’re likely to get for your keywords based on your spend. -
Create a campaign based on your plan
You can implement your plan by creating it as a campaign – and you can always view your forecast again by selecting “Keyword Planner” in the tools menu.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn more
Insights Page
Grow your business with insights and trends that are tailored to your business. -
Learn more
Recommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs. -
Learn more
Google Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
Frequently asked questions
Google Keyword Planner is a free resource to help advertisers build keyword lists for search campaigns. It has a keyword research tools to generate ideas and estimate bids to help you refine your marketing strategy. With Keyword Planner, you can get keyword and ad group ideas, analyse keywordsd to see how they might perform, and choose the right bids and budgets for your campaign. Learn more about finding the right keywords for your next campaign by visiting the Find your campaign keyword page.
You can use Keyword Planner to improve your chances of getting your ad in front of potential customers at the exact moment they are searching for what you offer. Keyword Planner can help you:
- Use quality keywords instead of a higher quantity of keywords
- Show Search ads to customers based on language or location
- Get visibility into what your competitors are paying for their keywords
- Make the most of your budget
To access Keyword Planner, you first need to complete your Google Ads Account setup and create a campaign. If your account is using Smart Mode, you’ll need to switch it to Expert Mode. Then you can access Keyword Planner by clicking the “Tools” icon, selecting “Planning” from the section menu, then choosing “Keyword Planner”. Learn more about getting started with Keyword Planner by visiting the Use Keyword Planner page.
Anyone with a Google Ads account can access the Keyword Planner tool after they create a campaign. Keyword Planner is available in the “Tools” menu under the “Planning” section. No separate account creation is necessary. Learn more about using Keyword Planner to help you take your Search campaigns to the next level by visiting the Use Keyword Planner page.
You can search for keywords in Keyword Planner with the “Discover new keywords” option. Start by clicking the “Tools” icon in your Google Ads account, select “Keyword Planner” from the dropdown, and then click on “Discover new keywords”. You can start by entering keywords related to your products or services, or by entering a website to search for related content. Learn more about searching for keywords by visiting the Best practices for finding new keywords page.