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Show off your products
Reach the right shoppers with the right
products
Success starts with choosing the right goal
Show off your inventory with photos and more
See what’s working. Fix what’s not.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started in three steps
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Upload your products
Upload your product data to Google Merchant Center, so shoppers can see your inventory. -
Create your campaign
Link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign -
Set your budget
Decide on a monthly cap. You’ll pay when people click through to your site or view your inventory.
Tools and campaigns that can help you meet your goals
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Learn moreSearch ads
Show up when people search for businesses like yours on Google and only pay when they click. -
Learn morePerformance Max
Achieve your goals across all of Google’s ad channels and inventory with a single campaign. -
Learn moreDemand Gen campaigns
Connect with consumers and drive demand with immersive, relevant creatives that grab attention and spur action.
Frequently asked questions
Google Shopping ads are created from your product data and include photos of your product, price, store name, and other helpful details. Unlike text ads, Shopping ads give users a more complete view of the items you sell before they click, resulting in more qualified leads. Learn more about how to create Shopping ads by visiting the What makes up a Shopping ad page.
If you have a Google Merchant Center account, you can create Shopping ad campaigns using your product data. You can choose from a Performance Max campaign, or a Standard Shopping campaign depending on your campaign goals. Your ads can appear in most Google ad channels including the Shopping tab, Google Search, Google Images, Maps, Gmail, YouTube, and the Google Display Network. Learn more about Shopping ad benefits and how they work by visiting the About Shopping ads page.
Before you can set up Google Shopping ads, you need to sign up for a Google Merchant Center account and upload all your product data such as title, price, and images. You’ll also need to link your Merchant Center account with your Google Ads account to generate Shopping ads and create campaigns. Learn more about how to get started by visiting the Onboarding guide for Shopping ads page.
Google Smart Shopping campaigns were automated campaigns that use machine learning to help retailers reach more people. In 2022, Google upgraded all Smart Shopping campaigns to Performance Max campaigns to give retailers access to more inventory and formats. Learn more about Performance Max Shopping ads by visiting the Create a Performance Max campaign with products from Merchant Center page.