The beta versions of iOS 18.4, iPadOS 18.4, macOS 15.4, tvOS 18.4, visionOS 2.4, and watchOS 11.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 16.3.

As View downloads and release notes

As of today, apps without trader status have been removed from the App Store in the European Union (EU) until trader status is provided and verified by Apple.

Account Holders or Admins in the Apple Developer Program will need to enter this status in App Store Connect to comply with the Learn what a trader is and how to enter your status

You can now take advantage of upgraded security options when creating new token authentication keys for the Apple Push Notification service (APNs).

Team-scoped keys enable you to restrict your token authentication keys to either development or production environments, providing an additional layer of security and ensuring that keys are used only in their intended environments.

Topic-specific keys provide more granular control by enabling you to associate each key with a specific bundle ID, allowing for more streamlined and organized key management. This is particularly beneficial for large organizations that manage multiple apps across different teams.

Your existing keys will continue to work for all push topics and environments. At this time, you don’t have to update your keys unless you want to take advantage of the new capabilities.

For detailed instructions on how to secure your communications with APNs, read Establishing a token-based connection to APNs.

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax and pricing updates for February

As of February 6:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Azerbaijan: value-added tax (VAT) introduction of 18%
• Peru: VAT introduction of 18%
• Slovakia: Standard VAT rate increase from 20% to 23%
• Slovakia: Reduced VAT rate introduction of 5% for ebooks
• Estonia: Reduced VAT rate increase from 5% to 9% for news publications, magazines, and other periodicals
• Finland: Reduced VAT rate increase from 10% to 14% for ebooks

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Azerbaijan and Peru.¹

As of February 24:

Pricing for apps and In-App Purchases will be updated for the Azerbaijan and Peru storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.² These updates also consider VAT introductions listed in the tax updates section above.

If you’ve selected the Azerbaijan or Peru storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in Pricing and availability start times by country or region

Download financial reports

¹ Translations of the updated agreement are available on the Apple Developer website today.

² Excludes auto-renewable subscriptions.

The Vietnamese Ministry of Information and Communications (MIC) requires games to be licensed to remain available on the App Store in Vietnam. To learn more and apply for a game license, review the regulations.

Once you have obtained your license:

• Sign in to App Store Connect.
• Enter the license number and the associated URL in the description section of your game’s product page.
• Note that you only need to provide this information for the App Store localization displayed on the Vietnam storefront.
• Submit an update to App Review.

If you have questions on how to comply with these requirements, please contact the View the full law

The App Store facilitates billions of transactions annually to help developers grow their businesses and provide a world-class customer experience. To further support developers’ evolving business models — such as exceptionally large content catalogs, creator experiences, and subscriptions with optional add-ons — we’re introducing the Advanced Commerce API.

Developers can apply to use the Advanced Commerce API to support eligible App Store business models and more flexibly manage their In-App Purchases within their app. These purchases leverage the power of the trusted App Store commerce system, including end-to-end payment processing, tax support, customer service, and more, so developers can focus on providing great app experiences.

Learn about eligibility requirements and how to apply

Starting February 17, 2025: Due to the European Union’s Learn what a trader is and how to enter your status

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are the proof of purchase for apps and In-App Purchases.

This update is being completed in TN3138: Handling App Store receipt signing certificate changes.

Starting next month, Apple will change the supported algorithms that secure server connections for Apple Pay on the Web. In order to maintain uninterrupted service, you’ll need to ensure that your production servers support one or more of the designated six ciphers before February 4, 2025.

These algorithm changes will affect any secure connection you’ve established as part of your Apple Pay integration, including the following touchpoints:

• Requesting an Apple Pay payment session (Apple Pay on the Web only)
• Renewing your domain verification (Apple Pay on the Web only)
• Receiving and handling merchant token notifications for recurring, deferred, and automatic-reload transactions (Apple Pay on the Web and in app)
• Creating and updating Wallet Orders (Apple Pay on the Web and in app)
• Managing merchant onboarding via the Apple Pay Web Merchant Registration API (payment service provider (PSP) and e-commerce platforms only)

The beta versions of iOS 18.3, iPadOS 18.3, macOS 15.3, tvOS 18.3, visionOS 2.3, and watchOS 11.3 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 16.2.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Tax updates as of October:

Your proceeds from the sale of eligible apps and In‑App Purchases have been increased in:

• Nepal: Apple no longer remits Nepal value-added tax (VAT) for local developers and proceeds were increased accordingly.
• Kazakhstan: Apple no longer remits Kazakstan VAT for local developers and proceeds were increased accordingly.
• Madeira: Decrease of the Madeira VAT rate from 5% to 4% for news publications, magazines and other periodicals, books, and audiobooks.

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple will not remit VAT in Nepal and Kazakhstan for local developers.

Learn more about your proceeds

Download financial reports

Price updates as of December 2:

• Pricing for apps and In-App Purchases will be updated for the Japan and Türkiye storefronts if you haven’t selected one of these as the base for your app or In‑App Purchases.

If you’ve selected the Japan or Türkiye storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in Pricing and availability start times by country or region

Set a price for an In-App Purchase

The Push Notifications Console now includes metrics for broadcast push notifications sent in the Apple Push Notification service (APNs) production environment. The console’s interface provides an aggregated view of the broadcast push notifications that are successfully accepted by APNs, the number of devices that receive them, and a snapshot of the maximum number of devices subscribed to your channels.

Broadcast updates to your Live Activities

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are the proof of purchase for apps and In-App Purchases.

This update is being completed in TN3138: Handling App Store receipt signing certificate change.

The beta versions of iOS 18.2, iPadOS 18.2, and macOS 15.2 are now available. Get your apps ready by confirming they work as expected on these how to make an app available for users to choose as a default, how to create a how to import user data from Safari.

Starting today, in order to submit updates for apps on the App Store in the European Union (EU) Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.

Starting February 17, 2025, apps without trader status will be removed from the App Store in the EU until trader status is provided and verified in order to comply with the Digital Services Act.

Learn what a trader is and how to enter your status

The Certification Authority (CA) for Apple Push Notification service (APNs) is changing. APNs will update the server certificates in sandbox on January 20, 2025, and in production on February 24, 2025. All developers using APNs will need to update their application’s Trust Store to include the new server certificate: SHA-2 Root : USERTrust RSA Certification Authority certificate.

To ensure a smooth transition and avoid push notification delivery failures, please make sure that both old and new server certificates are included in the Trust Store before the cut-off date for each of your application servers that connect to sandbox and production.

At this time, you don’t need to update the APNs SSL provider certificates issued to you by Apple.

Apple is committed to making the App Store a safe place for everyone — especially kids. Within the next few months, the following regional age ratings for Australia and France will be implemented in accordance with local laws. No action is needed on your part. Where required by local regulations, regional ratings will appear alongside Apple global age ratings.

Australia

Apps with any instances of simulated gambling will display an R18+ regional age rating in addition to the Apple global age rating on the App Store in Australia.

France

Apps with a 17+ Apple global age rating will also display an 18+ regional age rating on the App Store in France.

Learn more about the age ratings

The App Review Guidelines have been revised to add iPadOS to Notarization.

Starting September 16:

• Users in the EU can download iPadOS apps on the App Store and through alternative distribution. As mentioned in May, if you have entered into the Alternative Terms Addendum for Apps in the EU, iPadOS first annual installs will begin to accrue and the lower App Store commission rate will apply.
• Alternative browser engines can be used in iPadOS apps.
• Historical App Install Reports in App Store Connect that can be used with our fee calculator will include iPadOS.

If you’ve entered into a previous version of the following agreements, be sure to sign the latest version, which supports iPadOS:

• Alternative Terms Addendum for Apps in the EU
• Web Browser Engine Entitlement Addendum for Apps in the EU
• Embedded Browser Engine Entitlement Addendum for Apps in the EU

Apple Developer website within one month.

iOS 18, iPadOS 18, macOS Sequoia, tvOS 18, visionOS 2, and watchOS 11 will soon be available to customers worldwide. Build your apps and games using the Xcode 16 Release Candidate and latest SDKs, test them using TestFlight, and submit them for review to the App Store. You can now start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. With exciting new features like Learn about submitting apps

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

On September 16:

• Pricing for apps and In-App Purchases¹ will be updated for the Chile, Laos, and Senegal storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider value‑added tax (VAT) introductions listed in the “Tax updates” section below.

If you’ve selected the Chile, Laos, or Senegal storefront as the base for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in Pricing and availability start times by region

Set a price for an In-App Purchase

Tax updates

As of August 29:

Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:

• Laos: VAT introduction of 10%
• Senegal: VAT introduction of 18%
• India: Equalization levy of 2% no longer applicable

Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Laos and Senegal.

Beginning in September:

Your proceeds from the sale of eligible apps and In‑App Purchases will be modified in:

• Canada: Digital services tax introduction of 3%
• Finland: VAT increase from 24% to 25.5%

Learn more about your proceeds

Download financial reports

1: Excludes auto-renewable subscriptions.

As a reminder, Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect for apps on the App Store in the European Union (EU) in order to comply with the Digital Services Act.

Please note these new dates and requirements:

• October 16, 2024: Trader status will be required to submit app updates. If you’re a trader, you’ll need to provide your trader information before you can submit your app for review.
• February 17, 2025: Apps without trader status will be removed from the App Store in the EU until trader status is provided and verified.

Learn what a trader is and how to enter your status

In macOS Sequoia, users will no longer be able to Control-click to override Learn how to notarize your macOS software

The changes for apps in the European Union (EU), currently available to iOS users in the 27 EU member countries, can now be tested in iPadOS 18 beta 2 with Xcode 16 beta 2.

Also, the Web Browser Engine Entitlement Addendum for Apps in the EU and Embedded Browser Engine Entitlement Addendum for Apps in the EU now include iPadOS. If you’ve already entered into either of these addendums, be sure to sign the updated terms.

Learn more about the recent changes:

• Web Distribution
• Alternative marketplaces
• Alternative browser engines

Apple Vision Pro will launch in China mainland, Hong Kong, Japan, and Singapore on June 28 and in Australia, Canada, France, Germany, and the United Kingdom on July 12. Your apps and games will be automatically available on the App Store in regions you’ve selected in App Store Connect.

If you’d like, you can:

• Manage the availability of your compatible iPhone or iPad apps at any time.
• Request to have your app evaluated directly on Apple Vision Pro.
• Localize your product page metadata for local audiences.

You can also learn how to build native apps to fully take advantage of exciting visionOS features.

Apple is committed to making sure that the App Store is a safe place for everyone — especially kids. Within the next few months, you’ll need to indicate in App Store Connect if your app includes loot boxes available for purchase. In addition, a regional age rating based on local laws will automatically appear on the product page of the apps listed below on the App Store in Australia and South Korea. No other action is needed. Regional age ratings appear in addition to Apple global age ratings.

Australia

A regional age rating is shown if Games is selected as the primary or secondary category in App Store Connect.

• 15+ regional age rating: Games with loot boxes available for purchase.
• 18+ regional age rating: Games with Frequent/Intense instances of Simulated Gambling indicated in App Store Connect.

South Korea

A regional age rating is shown if either Games or Entertainment is selected as the primary or secondary category in App Store Connect, or if the app has Frequent/Intense instances of Simulated Gambling in any category.

• KR-All regional age rating: Apps and games with an Apple global age rating of 4+ or 9+.
• KR-12 regional age rating: Apps and games with an Apple global age rating of 12+. Certain apps and games in this group may receive a KR-15 regional age rating from the South Korean Games Ratings and Administration Committee (GRAC). If this happens, App Review will reach out to impacted developers.
• Certain apps and games may receive a KR-19 regional age rating from the GRAC. Instead of a pictogram, text will indicate this rating.

Learn about sharing feedback

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.

Price updates

On June 21, pricing for apps and In-App Purchases¹ will be updated for the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, and Zambia storefronts if you haven’t selected one of these as the base for your app or In‑App Purchase.¹ These updates also consider the following value‑added tax (VAT) changes:

• Ivory Coast: VAT introduction of 18%
• Nepal: VAT introduction of 13% and digital services tax of 2%
• Suriname: VAT introduction of 10%
• Zambia: VAT introduction of 16%

Prices won’t change on the Egypt, Ivory Coast, Nepal, Nigeria, Suriname, or Zambia storefront if you’ve selected that storefront as the base for your app or In-App Purchase.¹ Prices on other storefronts will be updated to maintain equalization with your chosen base price.

Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription and won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.

The Pricing and Availability section of Apps has been updated in Pricing and availability start times by region

Set a price for an In-App Purchase

Tax updates

Your proceeds for sales of apps and In-App Purchases will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Ivory Coast, Nepal, Suriname, and Zambia.

As of today, June 6, your proceeds from the sale of eligible apps and In‑App Purchases have been modified in the following countries to reflect introductions of or changes in tax rates.

• France: Digital services tax no longer applicable
• Ivory Coast: VAT introduction of 18%
• Malaysia: Sales and Service Tax (SST) increased to 8% from 6%
• Nepal: VAT introduction of 13% and digital services tax introduction of 2%
• Norway: VAT increased to 20% from 0% for certain Norwegian news publications
• Suriname: VAT introduction of 10%
• Uganda: Digital services tax introduction of 5%
• Zambia: VAT introduction of 16%

Learn more about your proceeds

Learn about setting tax categories

1: Excludes auto-renewable subscriptions.

The Apple Developer Forums have been redesigned for WWDC24 to help developers connect with Apple experts, engineers, and each other to find answers and get advice.

Apple Developer Relations and Apple engineering are joining forces to field your questions and work to solve your technical issues. You’ll have access to an expanded knowledge base and enjoy quick response times — so you can get back to creating and enhancing your app or game. Plus, Apple Developer Program members now have priority access to expert advice on the forums.

Check out the new forums

The App Store was created to be a safe place for users to discover and get millions of apps all around the world. Over the years, we‘ve built many critical privacy and security features that help protect users and give them transparency and control — from Privacy Nutrition Labels to app tracking transparency, and so many more.

An essential requirement of maintaining user trust is that developers are responsible for all of the code in their apps, including code frameworks and libraries from other sources. That‘s why we’ve created privacy manifests and signature requirements for the most popular third-party SDKs, as well as required reasons for covered APIs.

Starting May 1, 2024, new or updated apps that have a newly added third-party SDK that‘s on the list of commonly used third-party SDKs will need all of the following to be submitted in App Store Connect:

1. Required reasons for each listed API
2. Privacy manifests
3. Valid signatures when the SDK is added as a binary dependency

Apps won’t be accepted if they fail to meet the manifest and signature requirements. Apps also won’t be accepted if all of the following apply:

1. They’re missing a reason for a listed API
2. The code is part of a dynamic framework embedded via the Embed Frameworks build phase
3. The framework is a newly added third-party SDK that’s on the list of commonly used third-party SDKs

In the future, these required reason requirements will expand to include the entire app binary. If you’re not using an API for an approved reason, please find an alternative. These changes are designed to help you better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

This is a step forward for all apps and we encourage all SDKs to adopt this functionality to better support the apps that depend on them.

Web Distribution lets authorized developers distribute their iOS apps to users in the European Union (EU) directly from a website owned by the developer. Apple will provide developers access to APIs that facilitate the distribution of their apps from the web, integrate with system functionality, and back up and restore users’ apps, once they meet certain requirements designed to help protect users and platform integrity. For details, visit Getting started with Web Distribution in the EU.

The beta versions of iOS 17.5, iPadOS 17.5, macOS 14.5, tvOS 17.5, visionOS 1.2, and watchOS 10.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

To align with the App Store Connect.

Submission requirements

You’ll need to let us know whether or not you’re a trader to submit new apps to the App Store. If you’re a trader, you may be asked for documentation that verifies your trader contact information.

We’re expanding the analytics available for your apps to help you get even more insight into your business and apps’ performance.

Over 50 new reports are now available through the App Store Connect API to help you analyze your apps’ App Store and iOS performance. These reports include hundreds of new metrics that can enable you to evaluate your performance and find opportunities for improvement. Reports are organized into the following categories:

• App Store Engagement — the number of users on the App Store interacting with a developer’s app or sharing it with others
• App Store Commerce — downloads, sales, pre-orders, and transactions made with the secure App Store In-App Purchase system
• App Usage — active devices, installs, app deletions, and more
• Frameworks Usage — an app’s interaction with OS capabilities, such as PhotoPicker and Widgets
• Performance — how your apps perform and how users interact with specific features

Additionally, new reports are also available through the CloudKit console with data about File Provider.

• Apple Push Notifications — notification states as they pass through the Apple Push Notification service (APNs)
• File Provider — usage, consistency, and error data

You can now submit your apps and games built with Xcode 15.3 and all the latest SDKs for iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4.

Developers who have agreed to the Alternative Terms Addendum for Apps in the EU can now submit apps offering request a 30-minute online consultation with an Apple team member.

Developers are responsible for all code included in their apps. At WWDC23, we introduced new approved reasons for using a set of APIs in their app’s privacy manifest. These changes help developers better understand how third-party SDKs use data, secure software dependencies, and provide additional privacy protection for users.

Starting March 13: If you upload a new or updated app to App Store Connect that uses an API requiring approved reasons, we’ll send you an email letting you know if you’re missing reasons in your app’s privacy manifest. This is in addition to the existing notification in App Store Connect.

Starting May 1: You’ll need to include approved reasons for the listed APIs used by your app’s code to upload a new or updated app to App Store Connect. If you’re not using an API for an allowed reason, please find an alternative. And if you add a new third-party SDK that’s on the list of commonly used third-party SDKs, these API, privacy manifest, and signature requirements will apply to that SDK. Make sure to use a version of the SDK that includes its privacy manifest and note that signatures are also required when the SDK is added as a binary dependency.

This functionality is a step forward for all apps and we encourage all SDKs to adopt it to better support the apps that depend on them.

Submit in App Store Connect

iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, visionOS 1.1, and watchOS 10.4 will soon be available to customers worldwide. Build your apps and games using the Xcode 15.3 Release Candidate and latest SDKs, then test them using TestFlight. You can submit your iPhone and iPad apps today.

Apps in the European Union

Developers who’ve agreed to the Alternative Terms Addendum for Apps in the EU can set up marketplace distribution in the EU. Eligible developers can also submit marketplace apps and offer apps with alternative browser engines.

Once these platform versions are publicly available:

• First annual installs for the Core Technology Fee begin accruing and the new commission rates take effect for these developers.
• Apps offering alternative payment options in the EU will be accepted in App Store Connect. In the meantime, you can test in the sandbox environment.

If you’d like to discuss changes to iOS, Safari, and the App Store impacting apps in the EU to comply with the Digital Markets Act, request to attend an in-person lab in Cork, Ireland.

Sign in to App Store Connect

Apps uploaded to App Store Connect must be built with tvOS 17, or Learn about submitting your apps

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.

The beta versions of iOS 17.4, iPadOS 17.4, macOS 14.4, tvOS 17.4, and watchOS 10.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.3 beta.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

New analytics reports coming in March for developers everywhere

Developers can also enable new sign-in options for their apps

Today, Apple is introducing new options for how apps globally can deliver in-app experiences to users, including streaming games and mini-programs. Developers can now submit a single app with the capability to stream all of the games offered in their catalog.

Apps will also be able to provide enhanced discovery opportunities for streaming games, mini-apps, mini-games, chatbots, and plug-ins that are found within their apps.

Additionally, mini-apps, mini-games, chatbots, and plug-ins will be able to incorporate Apple’s In-App Purchase system to offer their users paid digital content or services for the first time, such as a subscription for an individual chatbot.

Each experience made available in an app on the App Store will be required to adhere to all App Store Review Guidelines and its host app will need to maintain an age rating of the highest age-rated content included in the app.

The changes Apple is announcing reflect feedback from Apple’s developer community and is consistent with the App Store’s mission to provide a trusted place for users to find apps they love and developers everywhere with new capabilities to grow their businesses. Apps that host this content are responsible for ensuring all the software included in their app meets Apple’s high standards for user experience and safety.

New app analytics

Apple provides developers with powerful dashboards and reports to help them measure their apps’ performance through App Analytics, Sales and Trends, and Payments and Financial Reports. Today, Apple is introducing new analytics for developers everywhere to help them get even more insight into their businesses and their apps’ performance, while maintaining Apple’s long-held commitment to ensure users are not identifiable at an individual level.

Over 50 new reports will be available through the App Store Connect API to help developers analyze their app performance and find opportunities for improvement with more metrics in areas like:

Engagement — with additional information on the number of users on the App Store interacting with a developer’s app or sharing it with others;

Commerce — with additional information on downloads, sales and proceeds, pre-orders, and transactions made with the App Store’s secure In-App Purchase system;

App usage — with additional information on crashes, active devices, installs, app deletions, and more.

Frameworks usage — with additional information on an app’s interaction with OS functionality such as PhotoPicker, Widgets, and CarPlay.

Additional information about report details and access will be available for developers in March.

Developers will have the ability to grant third-party access to their reports conveniently through the API.

More flexibility for sign in options in apps

In line with Apple’s mission to protect user privacy, Apple is updating its App Store Review Guideline for using Sign in with Apple. Sign in with Apple makes it easy for users to sign in to apps and websites using their Apple ID and was built from the ground up with privacy and security in mind. Starting today, developers that offer third-party or social login services within their app will have the option to offer Sign in with Apple, or they will now be able to offer an equivalent privacy-focused login service instead.

The App Store Review Guidelines have been revised to support updated policies, upcoming features, and to provide clarification. We’ve added notations to all guidelines to indicate which guidelines only apply to Notarization for iOS apps in EU, and which guidelines additionally apply to apps distributed on the App Store.

Apple Vision Pro will have a brand-new App Store, where people can discover and download incredible apps for visionOS. Whether you’ve created a new visionOS app or are making your existing iPad or iPhone app available on Apple Vision Pro, here’s everything you need to know to prepare and submit your app to the App Store.

Find out more

Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they’re actively subscribed to a different subscription. It can be used for subscriptions from one developer or two different developers. We’re currently piloting this feature and will be onboarding more developers in the coming months. If you’re interested in implementing contingent pricing in your app, you can start planning today and sign up to get notified when more details are available in January.

Learn about contingent pricing and sign up to get notified

The beta versions of iOS 17.3, iPadOS 17.3, macOS 14.3, tvOS 17.3, and watchOS 10.3 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.2 beta.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

Xcode Cloud, the continuous integration and delivery service built into Xcode, accelerates the development and delivery of high-quality apps. It brings together cloud-based tools that help you build apps, run automated tests in parallel, deliver apps to testers, and view and manage user feedback.

We’re pleased to announce that as of January 2024, all Apple Developer Program memberships will include 25 compute hours per month on Xcode Cloud as a standard, with no additional cost. If you’re already subscribed to Xcode Cloud for free, no additional action is required on your part. And if you haven’t tried Xcode Cloud yet, now is the perfect time to start building your app for free in just a few minutes.

Learn more about Xcode Cloud

Third-party SDK privacy manifest and signatures. Third-party software development kits (SDKs) can provide great functionality for apps; they can also have the potential to impact user privacy in ways that aren’t obvious to developers and users. As a reminder, when you use a third-party SDK with your app, you are responsible for all the code the SDK includes in your app, and need to be aware of its data collection and use practices.

At Learn more and view list of APIs and approved reasons

The busiest season on the App Store is almost here! Make sure your apps and games are up to date and ready in advance of the upcoming holidays. We’ll remain open throughout the season and look forward to accepting your submissions. On average, 90% of submissions are reviewed in less than 24 hours. However, reviews may take a bit longer to complete from December 22 to 27.

Learn about submitting apps

The App Store’s commerce and payments system was built to enable you to conveniently set up and sell your products and services on a global scale in 44 currencies across 175 storefronts. Apple administers tax on behalf of developers in over 70 countries and regions and provides you with the ability to assign tax categories to your apps and in‑app purchases.

Periodically, we make updates to rates, categories, and agreements to accommodate new regulations and rate changes in certain regions. As of today, the following updates have been made in App Store Connect.

Tax rates

Your proceeds from the sale of eligible apps and in‑app purchases (including auto‑renewable subscriptions) have been increased to reflect the following reduced value-added tax (VAT) rates. Prices on the App Store haven’t changed.

• Austria: Reduced VAT rates for certain apps in the Video tax category
• Cyprus: Reduced VAT rate of 3% for certain apps in the following tax categories: Books, News Publications, Audiobooks, Magazines and other periodicals
• Vietnam: Eliminated VAT for certain apps in the following tax categories: Books, News Publications, Magazines, and other periodicals

Tax categories

• New Boosting category: Apps and/or in-app purchases that offer resources to provide exposure, visibility, or engagement to enhance the prominence and reach of specific content that’s experienced or consumed in app (such as videos, sales of “boosts” in social media apps, listings, and/or other forms of user-generated content).
• New attribute for books: Textbook or other educational publication used for teaching and studying between ages 5 to 18
• New attributes for videos: Exclusively features live TV broadcasting and/or linear programming. Public TV broadcasting, excluding shopping or infomercial channels.

If any of these categories or attributes are relevant to your apps or in-app purchases, you can review and update your selections in the Pricing and Availability section of My Apps.

Learn about setting tax categories

Paid Applications Agreement

• Exhibit C Section 1.2.2: Updated language to clarify the goods and services tax (GST) requirements for developers on the Australia storefront.

The beta versions of iOS 17.2, iPadOS 17.2, macOS 14.2, tvOS 17.2, and watchOS 10.2 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.1 beta.

To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other comments. We value your feedback, as it helps us address issues, refine features, and update documentation.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

TestFlight provides an easy way to get feedback on beta versions of your apps, so you can publish on the App Store with confidence. Now, improved controls in App Store Connect let you better evaluate tester engagement and manage participation to help you get the most out of beta testing. Sort testers by status and engagement metrics (like sessions, crashes, and feedback), and remove inactive testers who haven’t engaged. You can also filter by device and OS, and even select relevant testers to add to a new group.

Learn about TestFlight

The Push Notifications Console now includes metrics for notifications sent in production through the Apple Push Notification service (APNs). With the console’s intuitive interface, you’ll get an aggregated view of delivery statuses and insights into various statistics for notifications, including a detailed breakdown based on push type and priority.

Introduced at Learn more

We’re thrilled with the excitement and enthusiasm from developers around the world at the Apple Vision Pro developer labs, and we’re pleased to announce new labs in New York City and Sydney. Join us to test directly on the device and connect with Apple experts for help with taking your visionOS, iPadOS, and iOS apps even further on this exciting new platform. Labs also take place in Cupertino, London, Munich, Shanghai, Singapore, and Tokyo.

work with Apple to prepare for visionOS.

The beta versions of iOS 17.1, iPadOS 17.1, macOS 14.1, tvOS 17.1, and watchOS 10.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 15.

To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

Offering your app or game for pre-order is a great way to build awareness and excitement for your upcoming releases on the App Store. And now you can offer pre-orders on a regional basis. People can pre-order your app in a set of regions that you choose, even while it’s available for download in other regions at the same time. With this new flexibility, you can expand your app to new regions by offering it for pre-order and set different release dates for each region.

Learn about pre-orders

Learn how to manage your app’s availability

iOS 17, iPadOS 17, macOS Sonoma, tvOS 17, and watchOS 10 will soon be available to customers worldwide. Build your apps and games using the Xcode 15 Release Candidate and latest SDKs, test them using TestFlight, and submit them for review to the App Store. You can now start deploying seamlessly to TestFlight and the App Store from Xcode Cloud. With exciting new capabilities, as well as major enhancements across languages, frameworks, tools, and services, you can deliver even more unique experiences on Apple platforms.

A brand‑new App Store will launch with Apple Vision Pro, featuring apps and games built for visionOS, as well as hundreds of thousands of iPad and iPhone apps that run great on visionOS too. Users can access their favorite iPad and iPhone apps side by side with new visionOS apps on the infinite canvas of Apple Vision Pro, enabling them to be more connected, productive, and entertained than ever before. And since most iPad and iPhone apps run on visionOS as is, your app experiences can easily extend to Apple Vision Pro from day one — with no additional work required.

As Learn about the system-provided sheet

Learn how to test billing issues in Sandbox

Apple is committed to protecting user privacy on our platforms. We know that there are a small set of APIs that can be misused to collect data about users’ devices through fingerprinting, which is prohibited by our Developer Program License Agreement. To prevent the misuse of these APIs, we announced at View list of APIs and approved reasons

Submit a request for a new approved reason

The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services on a global scale in 44 currencies across 175 storefronts. When tax regulations or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds. These updates are done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts.

On July 25, pricing for apps and in‑app purchases (excluding auto‑renewable subscriptions) will be updated for the Egypt, Nigeria, Tanzania, and Türkiye storefronts. These updates also consider the following tax changes:

• Egypt: introduction of a value‑added tax (VAT) of 14%
• Tanzania: introduction of a VAT of 18% and a digital service tax of 2%
• Türkiye: increase of the VAT rate from 18% to 20%

How this impacts pricing

• If you’ve selected Egypt, Nigeria, Tanzania, or Türkiye as the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions), the price won’t change on that storefront. Prices on other storefronts will be updated to maintain equalization with your chosen base price.
• If the base storefront for your app or in‑app purchase (excluding auto‑renewable subscriptions) isn’t Egypt, Nigeria, Tanzania, or Türkiye, prices will increase on the Egypt, Nigeria, Tanzania, and Türkiye storefronts.
• If your in‑app purchase is an auto‑renewable subscription or if you manually manage prices on storefronts instead of using the automated equalized prices, your prices won’t change.

The Pricing and Availability section of My Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, in‑app purchases, and auto‑renewable subscriptions at any time.

How this impacts proceeds and tax administration

Your proceeds for sales of apps and in-app purchases (including auto‑renewable subscriptions) will change to reflect the new tax rates and updated prices. Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in Egypt and Tanzania.

Learn more about managing your prices

Viewing new pricing

Selecting a base country or region

Pricing and availability start times by region

Setting in‑app purchase pricing

The App Store was created to be a safe and trusted place for users to get apps, and a great business opportunity for developers. Apple platforms and the apps you build have become important to many families, as children use our products and services to explore the digital world and communicate with family and friends. We hold apps for kids and those with user-generated content and interactions to the highest standards. To continue delivering safe experiences for families together, we wanted to remind you about the tools, resources, and requirements that are in place to help keep users safe in your app.

You can now start creating cutting-edge spatial computing apps for the infinite canvas of Apple Vision Pro. Download Xcode 15 beta 2, which includes the visionOS SDK and Reality Composer Pro (a new tool that makes it easy to preview and prepare 3D content for visionOS). Add a visionOS target to your existing project or build an entirely new app, then iterate on your app in Xcode Previews. You can interact with your app in the all-new visionOS simulator, explore various room layouts and lighting conditions, and create tests and visualizations. New documentation and sample code are also available to help you through the development process.

Download Xcode 15 beta 2

Learn about developing for visionOS

Discover the latest advancements on all Apple platforms. With an incredible new opportunity in spatial computing in visionOS, new features in iOS, iPadOS, macOS, tvOS, and watchOS, and major enhancements across languages, frameworks, tools and services, you can create even more unique experiences for users worldwide.

Learn what’s new

At Apple, we believe privacy is a fundamental human right. That is why we’ve built a number of features to help users understand developers’ privacy and data collection and sharing practices, and put users in the driver’s seat when it comes to their data. App Tracking Transparency (ATT) empowers users to choose whether an app has permission to track their activity across other companies’ apps and websites for the purposes of advertising or sharing with data brokers. With Privacy Nutrition Labels and App Privacy Report, users can see what data an app collects and how it’s used.

Many apps leverage third-party software development kits (SDKs), which can offer great functionality but may have implications on how the apps handle user data. To make it even easier for developers to create great apps while informing users and respecting their choices about how their data is used, we’re introducing two new features.

First, to help developers understand how third-party SDKs use data, we’re introducing new privacy manifests — files that outline the privacy practices of the third-party code in an app, in a single standard format. When developers prepare to distribute their app, Xcode will combine the privacy manifests across all the third-party SDKs that a developer is using into a single, easy-to-use report. With one comprehensive report that summarizes all the third-party SDKs found in an app, it will be even easier for developers to create more accurate Privacy Nutrition Labels.

Additionally, to offer additional privacy protection for users, apps referencing APIs that could potentially be used for fingerprinting — a practice that is prohibited on the App Store — will now be required to select an allowed reason for usage of the API and declare that usage in the privacy manifest. As part of this process, apps must accurately describe their usage of these APIs, and may only use the APIs for the reasons described in their privacy manifest.

Second, we want to help developers improve the integrity of their software supply chain. When using third-party SDKs, it can be hard for developers to know the code that they downloaded was written by the developer that they expect. To address that, we’re introducing signatures for SDKs so that when a developer adopts a new version of a third-party SDK in their app, Xcode will validate that it was signed by the same developer. Developers and users alike will benefit from this feature.

We’ll publish additional information later this year, including:

• A list of privacy-impacting SDKs (third-party SDKs that have particularly high impact on user privacy)
• A list of “required reason” APIs for which an allowed reason must be declared
• A developer feedback form to suggest new reasons for calling covered APIs
• Additional documentation on the benefits of and details about signatures, privacy manifests, and when they will be required

The Xcode 15 beta supports the latest SDKs for iOS, iPadOS, macOS, tvOS, and watchOS. This version of Xcode helps you code and design your apps faster with enhanced code completion, interactive previews, and live animations. Use Git staging to craft your next commit without leaving your code. Explore and diagnose your test results with redesigned test reports with video recording. And start deploying seamlessly to TestFlight and the App Store from Xcode Cloud.

Learn more

The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale in 44 currencies across 175 storefronts. Apple administers tax on behalf of developers in over 70 countries and regions and provides you with the ability to assign tax categories to your apps and in‑app purchases. Periodically, we update your proceeds in certain regions based on changes in tax regulations.

On May 31, your proceeds from the sale of apps and in‑app purchases (including auto‑renewable subscriptions) will be adjusted to reflect the tax changes listed below. Prices will not change.

• Ghana: Increase of the VAT rate from 12.5% to 15%.
• Lithuania: Reduction of the VAT rate from 21% to 9% for eligible e‑books and audiobooks.
• Moldova: Reduction of the VAT rate from 20% to 0% for eligible e‑books and periodicals.
• Spain: Digital services tax of 3%.

Due to changes to tax regulations in Brazil, Apple now withholds taxes for all App Store sales in Brazil. We’ll administer the collection and remittance of taxes to the appropriate tax authority on a monthly basis. You can view the amount of tax deducted from your proceeds starting in June 2023 with your May earnings. Developers based in Brazil aren’t impacted by this change.

Once these changes go into effect, the Pricing and Availability section of My Apps will be updated in App Store Connect. As always, you can change the prices of your apps and in‑app purchases (including auto‑renewable subscriptions) at any time. And now you can change them for any storefront with 900 price points to choose from.

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate that’s used to verify the sale of apps and associated in‑app purchases is being updated to use the SHA‑256 cryptographic algorithm. This update will be completed in multiple phases and new apps and app updates may be impacted, depending on how they verify receipts.

What to expect

If your app verifies App Store transactions using the receipts on device, make sure your app will support the SHA-256 version of this certificate. New apps and app updates that don’t support the SHA-256 version of this certificate will no longer be accepted by the App Store starting August 14, 2023.

Important dates

• June 20, 2023. Receipts in the sandbox environment will be signed with the SHA‑256 version of this certificate for devices running a minimum of iOS 16.6, iPadOS 16.6, tvOS 16.6, watchOS 9.6, or macOS Ventura 13.5.
• August 14, 2023. Receipts in new apps and app updates submitted to the App Store, as well as all apps in sandbox, will be signed with the SHA‑256 intermediate certificate.

For more details, view TN3138: Handling App Store receipt signing certificate change.

The beta versions of iOS 16.6, iPadOS 16.6, macOS 13.5, tvOS 16.6, and watchOS 9.6 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.3.1.

To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

Soon it will be easier than ever for your customers to resolve payment issues, so they can stay subscribed to your content, services, and premium features. Starting this summer, if an auto-renewable subscription doesn’t renew due to a billing issue, a system-provided sheet appears in your app with a prompt that lets customers update their payment method for their Apple ID. No action is required to adopt this feature. Starting today, you can get familiar with the sheet in Sandbox. You can also test delaying or suppressing it using Learn about the system-provided sheet

Learn how to test billing issues in Sandbox

The App Store’s world-class commerce and payments system provides a convenient and effective way to set equalized prices across international markets, adapt to foreign exchange rate or tax changes, and manage prices per storefront. Last month, we Learn how to select a base country or region

Learn how to set in-app purchase availability

Learn how to view the new pricing

The beta versions of iOS 16.5, iPadOS 16.5, macOS 13.4, tvOS 16.5, and watchOS 9.5 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 14.3.

To check if a known issue from a previous beta release has been resolved or if there’s a workaround, review the latest release notes. Please let us know if you encounter an issue or have other feedback. We value your feedback, as it helps us address issues, refine features, and update documentation.

View downloads and release notes

Learn about testing a beta OS

Learn about sending feedback

Starting April 25, 2023, iOS, iPadOS, and watchOS apps submitted to the App Store must be built with Xcode 14.1 or later. The latest version of Xcode 14, which includes the latest SDKs for iOS 16, iPadOS 16, and watchOS 9, is available for free on the watchOS 9.

iOS 16 enhances iPhone with all-new personalization features, deeper intelligence, and more seamless ways to communicate and share. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and the Dynamic Island on iPhone 14 Pro. Use App Intents to help users quickly accomplish tasks related to your app by voice or tap. And get the most out of the latest enhancements in MapKit, ARKit, Core ML, and more.

iPadOS 16 introduces new productivity features that let you deliver compelling collaboration experiences and build more capable, intuitive apps and powerful pro workflows on iPad. You can bring desktop-class features, such as an editor-style navigation bar, enhanced text editing menu, and external display support, to your iPad app. Metal 3 introduces powerful features that help your games and pro apps tap into the full potential of Apple silicon on the latest generations of iPad Pro and iPad Air.

watchOS 9 provides new and powerful communication features for watchOS apps. You can deliver timely information with rich complications on more Apple Watch faces, enable sharing of your app content, let users make VoIP calls directly from Apple Watch, and more. And with a simplified watchOS app structure, managing your projects is simpler than ever.

In December, we announced the most comprehensive upgrade to pricing capabilities since the App Store first launched, including additional price points and new tools to manage pricing by storefront. Starting today, these upgrades and new prices are now available for all app and in‑app purchase types, including paid apps and one‑time in‑app purchases.

• More flexible price points. Choose from 900 price points — nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).

• Enhanced global pricing. Use globally equalized prices that follow the most common pricing conventions in each country or region, so you can provide pricing that’s more relevant to customers.

• Worldwide options for base price. Specify a country or region you’re familiar with as the basis for globally equalized prices across the other 174 storefronts and 43 currencies for paid apps and one‑time in‑app purchases. Prices you set for this base storefront won’t be adjusted by Apple to account for taxes or foreign currency changes, and you’ll be able to set prices for each storefront if you prefer.

• Regional options for availability. Define the availability of in‑app purchases (including subscriptions) by storefront, so you can deliver content and services customized for each market.

Get ready for enhanced global pricing updates in May

The App Store’s global equalization tools provide a simple and convenient way to manage pricing across international markets. On May 9, 2023, pricing for existing apps and one‑time in‑app purchases will be updated across all 175 App Store storefronts to take advantage of new enhanced global pricing. The updated prices will be globally equalized to your selected base country or region using publicly available exchange rate information from financial data providers. These price points will also follow the most common conventions in each country or region so that prices are more relevant to customers.

You can now update your current pricing to take advantage of the enhanced global pricing using App Store Connect or the Learn how to select a base storefront

Learn how to set in-app purchase availability

Learn how to view the new pricing