EV sales *still* have not fallen, cooled, slowed or slumped. Media is lying to you.

EV sales continue to rise, but the last two years of headlines falsely stating otherwise would leave you thinking they haven’t. After so many lies, it would be nice for everyone to stop pushing this false narrative that they could find the truth behind by simply looking up one single number for once.

(This is an update of a previous article which remains largely true today, but apparently bears restating, since this misinformation remains pervasive)

Here’s what’s actually happening: Over the course of the last two years or so, sales of battery electric vehicles, while continuing to grow, have posted lower year-over-year percentage growth rates than they had in years prior. EV sales used to grow at 50%+ per year, but for the last couple years, they have grown closer to ~25% per year.

This alone is not particularly remarkable – it is inevitable that any growing product or category will show slower percentage growth rates as sales rise, particularly one that has been growing at such a fast rate for so long.

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In some recent years, we had even seen year-over-year doublings in EV market share (though one of those was 2020->2021, which was anomalous). To expect improvement at that level perpetually would be close to impossible – after 3 years of doubling market share from 2023’s 18% number, EVs would account for more than 100% of the global automotive market, which cannot happen.

Clearly, growth percentages will need to trend downward as a new product category grows. It would be impossible for them not to.

To take an extreme example, it would be odd to say that sales are slumping in Norway, which just set a record at previous September’s 96.4% BEV number (incidentally, 2024 YoY sales were up 10%, so sales growth actually is accelerating, but market share growth cannot at such high percentages).

And yet, this mathematical necessity has been reported time and time again in media, and by anti-EV political forces, as if EV sales are down, despite that they continue to rise.

The actual short-term status of EV sales – they’re still up

Instead of the perpetual 50% CAGR that had been optimistically expected, we have seen a global EV sales growth rate of 23% in the first 10 months of this year, according to a report just released by Rho Motion (recently acquired by Benchmark Mineral Intelligence). That includes a +32% bump in Europe, +22% bump in China, +4% in North America, and a big +48% bump in the “rest of the world.” Notably, this 23% global growth rate is higher than last year’s YTD growth rate, which was 22% at this time.

It’s clear that EV sales growth rates have been held back by falling Tesla sales, the company which had previously been the global leader in EV sales. Outside of sells in.

This is driven away from Tesla’s brand by CEO Elon Musk, while most other companies have seen significant increases in EV sales.

(Musk himself even spread disinformation about EV sales on Tesla’s 2024 Q3 earnings call, when he said “a lot of the industry are seeing year over year declines in order volumes,” even as EV sales were growing – showing his disconnection with the trends of his own industry as he falls deeper into social media addiction).

Even “slower growth” isn’t really correct anymore

In covering these trends, some journalists have attempted to use the less-wrong phrase “slower growth,” showing that EV sales are still growing, but at a lower percentage change than previously seen.

But for the first ten months of this year, that isn’t true – EV sales are up more in 2025 than in 2024 by a percentage basis.

They are also up in raw sales numbers – in 2024, EV sales grew by a larger number than in 2023. And the same is true so far in 2025.

Going back to 2023, 10.7 million EVs were sold globally in the first 10 months. Then in 2024, 13.3 million were sold, a difference of 2.6 million. And so far in 2025, 16.5 million EVs have sold, a difference of 3.2 million. Not only are the numbers getting bigger, but the growth in unit sales is getting bigger as well.

So while EV sales growth is lower than the earliest days when the market was brand new, and lower than the post-covid boom, it is so far higher this year than last year, and we are likely to close out the year with a larger increase in unit sales than was seen from ’23-’24, even taking into account US tax credit expiry.

But the US is one country worth focusing on, as the US is dragging behind the rest of the world right now.

The exception that proves the rule

US EV sales have also been held back by boom in domestic manufacturing led by the Biden administration, companies isn’t an SUV).

Overall, though, the EV market has increased so far this year, with 11.7% US EV sales growth YTD. That said, that is changing.

In one specific month so far, October, the US saw a YoY -38% drop in EV sales, which is a major contributor to the 10% month-over-month drop in the table above. This is because EVs were inflated in cost by $7,500 ($20k+ in ignored costs over their lifetimes. Obviously, this is going to distort the market, and will continue to going forward for the time being.

But we’ve seen this happen before, we’ve seen everyone grouse about it, and we’ve seen EV sales continue to rise regardless.

In late 2023, Germany abruptly ended its EV incentives, leading to a period of depressed sales. In their case, the end wasn’t even telegraphed, it just happened quickly, so EVs didn’t get to benefit from a chunk of buyers who pulled forward their purchases in order to get the incentives before they disappeared.

This resulted in around a year of depressed sales for EVs, and since Germany is Europe’s biggest auto market, it depressed European sales too – making it seem that the continent had lost enthusiasm for electric vehicles, even though sales continued to grow basically everywhere in Europe but Germany.

But now, EV sales are up again in Germany. The country brought back a partial incentive recently, but EV sales had already started going back up before then. The end of incentives slowed progress, but not for long.

We expect to see a similar thing happen in the US. EV buyers aren’t suddenly going to go back to inferior gas vehicles now that they already know EVs are better, and new buyers will continue to find out they’re better over time. The pace will slow in one country for some period of time, but will likely pick back up after an adjustment period.

Meanwhile, the rest of the world will continue to electrify rapidly, and the single country and single political party that has decided to jeopardize its nation’s competitiveness will cause theencouraging that growth).

Finally, some have suggested that this is a natural part of any technology adoption curve, as a technology transitions from being used by “early adopters” to “early majority.” Most consider the “chasm” between these groups to be somewhere around the 10-20% adoption range. It is possible that certain countries, like the US, are seeing this chasm and may eventually come around to the reality that EVs are just better.

wonder why).

In terms of US hybrid sales, much has been made of customers “shifting from EVs to hybrids,” which is also not the case. Conventional gas-hybrid sales are indeed up and plug-in hybrids, which have grown more slowly than gas-hybrids/BEVs, have also shown some growth lately.

But gas-hybrid sales have not come at the cost of EV sales, rather at the cost of gas-only car sales. Because as the above graph shows, both are increasing rapidly, and gas car sales are the ones going down.

Gas car sales are actually going down

Because that’s just the thing: the number of gas-only vehicles being sold worldwide is a number that actually is falling. That number continues to go down year over year.

Sales of new gas-powered cars are down by about a quarter from their peak in 2017, and show no signs of recovering. It is exceedingly likely that 2017 will be the high-water mark of gas-powered cars ever sold on this planet.

BloombergNEF Electric Vehicle Outlook 2025

And yet, somehow, virtually every headline you read is about the “EV sales slump,” rather than the “gas-car sales slump.” The one you keep hearing about isn’t happening, but the one you rarely hear about is happening.

These numbers are easily verifiable in moments. No matter what region of the world you’re in, EV sales were up in the first 10 months of this year. This has been true for most recent quarters when taking into account year-over-year numbers (the traditional way to measure car sales, since car sales are seasonal), though these false headlines have persisted.

Why does it matter? These lies influence policy – and cause more pollution

All of this matters because the constant incorrect reporting is causing changes in plans for both automakers and governments who are pulling back on EV plans, and contributes to incorrect consumer perceptions which in turn actually can affect demand, all of which dooms humanity to worse health and climate outcomes.

Early on as this pattern of lies started to show itself in the media, David Reichmuth of the Union of Concerned Scientists suggested that one motivation behind the false headlines could be to continue business as usual instead of having to put in effort to make actually good cars that don’t poison everything around them.

But those regulations already passed and looking to poison you more.

The same pattern is happening now in Europe, with automakers spending most of this year begging the EU to let them pollute just a little longer.

It even asked for a temporary reprieve to sell off remaining gas-powered inventory, while demanding that automakers stop sending a glut of unsellable gas cars. Slightly different from the Western automakers who keep begging to poison people just a little bit longer.

And yet, the headlines have continued, and so many outlets continue to push the same false narrative that they have for two years now claiming that EV sales are down. Some number of consumers who hear these constant falsehoods may have their EV buying decisions delayed as a result, which could in turn actually be suppressing EVs below the even higher level that they would be at without so much incorrect reporting.

It has also influenced brands to change their plans. Porsche, for example, just said it will take a $6B loss and delay future EV models, claiming low demand. However, Porsche’s electric car sales are up 27% globally YTD, while its combustion-only sales are down, showing that even manufacturers are not immune to this misinformation, even in reference to their own sales numbers.

And Toyota, who were delayed a battery plant. Outlets took Toyota’s lie at face value, and uncritically repeated this false information (including Nikkei Asia, who refused to fix the falsehood despite yours truly sending in a correction, and ran another headline today with the same disinformation regarding a Subaru decision).

These are not the only two companies who have canceled plans citing the same falsehood. Maybe it’s strategic, maybe they’re looking for an excuse, but they’re going against the global trend, which is usually not the best for business.

More importantly, it’s also not good for the planet and everything on it. Higher EV sales growth rates would be preferable to the current status quo and are needed to meet climate targets – so this would be objectively better from the perspective of all life on Earth. Or rather, a faster decline in gas car sales is what’s truly needed, and would be beneficial to all living beings on this planet.

The environment cannot wait, and humans can’t spend the next 10-20 years breathing down the poison coming out of the tailpipe of each gas-powered vehicle sold today. This faster we act, the easier it will be for the world to reach carbon reductions that are objectively necessary to achieve.

So stop lying about EV sales trends

But overall, the point of this article is that media headlines suggesting some slowdown in EV sales are simply incorrect, and leave out the bigger picture that gas car sales actually are dropping, and that’s a good thing. And it’s hard to imagine that these headlines, which have gone on for over two years now, are not intentional at this point.

Each journalist who has spent the last two years perpetuating the myth of an EV sales slowdown could have read any one of our articles, or googled a single number showing year-over-year EV sales in any region or for most countries and most brands, and found that they are still going up. The information is out there and easy to find.

And if misinformation is done knowingly and intentionally despite ready access to truth, which is your job as a journalist to seek and find, it’s a lie.

So stop lying.

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