Green Alley Award

Green Alley Award: A Decade of Circular Economy Impact

For over 10 years, the Green Alley Award has played a pivotal role in fostering innovation and championing sustainability as Europe’s first startup prize dedicated to the circular economy.

From 2014 to 2024, it brought together entrepreneurs, visionaries, and changemakers passionate about reshaping our relationship with resources and waste.

Over the course of a decade, the award received more than 1,900 applications from 30+ countries, spotlighting some of the most innovative circular designs, sustainable packaging, recycling technologies, and digital solutions. Finalists and winners, such as but not limited to Traceless Materials (2021), Voltfang (2022), S.Lab (2023) and PulpaTronics (2024), have since gone to scale their solutions and drive real impact across Europe and beyond.

In 2024, we celebrated the tenth and final edition of the Green Alley Award with an exhibition, startup finalist pitch and community gathering in Berlin. The event reflected not only the awards’ impact but also the shared vision of a circular future that continues to inspire us.

While the Green Alley Award has come to a close, the Legacy remains. The values it stood for (innovation, sustainability, and collaboration) are still at the heart of what we do at Landbell Group. We remain committed to supporting circular economy pioneers through other initiatives and continue engagement across the innovation ecosystem.

To every startup that applied, every finalist that pitched, every partner that showed up, and every idea that pushed boundaries – THANK YOU!