Adobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences
Tuesday, October 28, 2025 5:00 AM
- Adobe and YouTube empower millions of creators to make captivating videos and grow their audiences by combining Adobe Premiere’s pro-level mobile video editing with the global stage of YouTube Shorts
- With powerful new capabilities for YouTube Shorts content creation, the free Premiere mobile app brings creators polished video editing with studio-quality audio, AI sound effects, precision multi-track editing, Firefly AI content generation and more
- Creators will be able to access Premiere mobile’s audio, video and AI creation capabilities from YouTube Shorts where they can remix content with eye-catching effects, titles, transitions and templates
LOS ANGELES, Calif. — October 28, 2025 — Today at Adobe MAX — the world’s largest creativity conference—Adobe (Nasdaq:ADBE) and YouTube announced a partnership designed to empower creators around the globe to create amazing content and help grow their audiences. The partnership brings together Adobe Premiere’s industry-leading video editing tools with the massive reach of YouTube Shorts in a new content creation space, Premiere mobile app. This new, dedicated place to create and instantly publish to YouTube Shorts in Premiere mobile will bring Adobe’s best-in-class video editing tools directly to millions of YouTube creators. Creators will be able to save and create templates or create their own to share on YouTube Shorts to inspire others and spark new trends.
The new content creation space for YouTube Shorts in Premiere mobile delivers everything creators need to easily produce viral videos, grow their audience and tap into trends. Creators will have access to Adobe’s powerful video editing tools including exclusive effects, transitions, templates and more, designed for creating eye-catching YouTube Shorts. From day-in-the-life vlogs to travel videos, behind-the-scenes content and everything in between, creators will be able to make and share amazing content anytime, anywhere.
YouTube’s Scott Silver joined Adobe’s Ely Greenfield on stage at MAX to share news of their new partnership with the global creative community.
“We’re excited to partner with YouTube to give creators the power to produce, share, and grow on the world’s biggest stage, YouTube,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “YouTube Shorts has become the ultimate launchpad for creators and bringing Adobe Premiere mobile’s pro-grade video editing tools to millions of YouTube creators helps them make amazing content and reach new audiences.”
"Our goal at YouTube is to meet creators where they are and give everyone the tools they need to make storytelling easier and connect with their audiences," said Scott Silver, vice president of engineering, YouTube. "This partnership with Adobe to integrate YouTube Shorts into Premiere mobile will give creators even more choice and access to more editing features to produce content the way they want, unlocking new ways for them to connect with their viewers and reach new audiences globally."
Empowering creators with the tools they want to make engaging shorts
The Create for YouTube Shorts content creation space in Premiere mobile will be available directly from YouTube by tapping on the “Edit in Adobe Premiere” icon in YouTube Shorts.
The dedicated content creation space will bring creators powerful capabilities:
- Access exclusive effects, transitions and title presets to make every video pop and stand out
- Explore and use ready-to-use templates with professional transitions and effects for polished content
- Create and share customized templates to inspire others and spark new YouTube trends
- Share finished videos to YouTube Shorts in one tap
In addition, creators will have the full power of Premiere mobile at their fingertips, including pro-level editing tools, studio-quality audio with Generative Sound Effects, Firefly-powered AI features to generate unique assets and more. Adobe introduced Premiere mobile in September, bringing its best-in-class video editing technology to a new generation of creators.
The Create for YouTube Shorts content creation space in Premiere mobile is coming soon.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Public relations contact
Erin Di Leva
Adobe
Forward-looking statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future AI and product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to compete effectively; damage to our reputation or brands; failure to realize the anticipated benefits of investments or acquisitions; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; complex sales cycles; failure to recruit and retain key personnel; litigation, regulatory inquiries and intellectual property infringement claims; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10- Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.
Downloads
caas:newsroom/article/corporate,
caas:newsroom/article/ec,