Somewhere around the summer of 2014, I noticed that my cousin’s 6-year-old daughter was in possession of a plastic bin shimmering with My Little Pony unicorns, not unlike the ones I hoarded in the 1980s and 1990s. At the time, this didn’t really surprise me: us nostalgic millennials have fueled the rebirths of all sorts of totems from our youth, particularly those that happen to be especially Instagrammable.
What did surprise me was what came next: all manner of unicorns started showing up wherever you might find a hood. We had reached peak unicorn mania when Fast Company published a the same way). I also realized that going to the party would require zero advance planning: literally any kids’ store on the way there would inevitably carry something on-theme, be it a brush-away sequin unicorn my son already owns — I took it from the free table at work, after it was left there, surely, by a fellow editor suffering from understandable unicorn fatigue.
Unicorns are simply not going away. “It’s been at least two years,” says kid stylist right here, too.
Narwhals
“Quote me on this: 2019 will be the year of the narwhal,” said a shop clerk named Tess at the Balloon Saloon in New York, in disagreement with her colleague behind the register who was in the midst of telling me that nothing could be as popular as their unicorn balloons. Jenn Cattaui, owner of New York baby boutique Babesta, also mentioned the narwhal as an obvious successor to the unicorn. It doesn’t hurt that they’re known as the “unicorns of the sea.”
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In the same way that unicorns and rainbows go together, so can narwhals and rainbows.
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And for naptime: a narwhal that’s practically a blanket.
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The most ironclad evidence of the narwhal’s forthcoming dominance might be that for its latest pool float, the company that made the Instagram-ubiquitous inflatable unicorn decided to make a giant narwhal.
Llamas
At the boutique Ever After, which is like Intermix for the pint-sized (and is also teeming with unicorn stuff, like these sequin pillows, llama eye masks.
Sandy Ruben, a sales rep and edPlay magazine trends columnist, confirmed this observation — which has been written about elsewhere, like in this article in Llama Llama book series is now an animated Netflix show, featuring the voice of Jennifer Garner.
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Again, getting a rainbow version of the animal in question seems to be a perennial option.
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One of Ruben’s favorite holiday gifts is this llama craft kit.
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It’s also a good sign that they recently proved themselves worthy of a place alongside unicorns and rainbows in the latest sock set at Maisonette.
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A pillow that’s basically a stuffed animal, but with an intricately beautiful blanket saddle.
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Swans
This one is a very early call, Cattaui admits, but as she and her buyers look at what’s percolating among the more forward-thinking fashion brands, they’ve noticed something: the swan. The forthcoming interpretations of it remind Cattaui of the unicorn feel she had a few years ago. She pointed me to examples like this swan rocker, swan head wall decor …) To Cattaui, the swan also signals a similar potential for gender neutrality. (She found that mermaids never really hit in the way she thought they might, with the wave of fervor over the mermaid frapuccino and all, and suspects that’s because the aesthetic, even when you call it “merman,” simply doesn’t feel as inclusive as a unicorn or an animal.)
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And if you just want more unicorn toys
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The tiny ponies that reignited the craze in the first place.
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With no end in sight, even more unicorn paraphernalia is popping up — like this neon sign that’s suitable for adults as well as kids…
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… and this sidewalk chalk, which also works for unicorn fans of all ages.
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There’s even a unicorn board game that is one of the 50 most-backed Kickstarter projects of all time.
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Another recent trend within the trend is what Cattaui calls “unicorn plus gross”: Surely you’ve seen or heard of the Poopsie Surprise Unicorns that let you make toy unicorn poop. If that sounds both absurd and unappetizing, consider that the chief toy officer of the Toy Insider and The Toy Book told us that they’re selling out fast.
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Or, conversely, you can play a game of trying not to step in unicorn poop.
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