OPRAH Winfrey’s daytime appeal translated strongly to prime-time Wednesday night.
Winfrey’s sitdown with ABC’s Diane Sawyer, “Primetime Special Edition – Oprah in Africa,” notched 13.9 million viewers from 10 to 11 p.m. and finished first in women 18-49 and women 25-54.
The Winfrey-Sawyer sitdown gained 800,000 viewers from its lead-in, “Barbara Walters Presents: The 10 Most Fascinating People of 2003,” which won its timeslot in total viewers (13.1 million) and finished first in the all-important adults 18-49 demo.
Winfrey’s daytime show, “Oprah,” has experienced a ratings renaissance this season and is up in all key demos.