A new East Village restaurant needs a name – and its owners are offering a cash prize of $2,500 to anyone who can come up with a snappy title.
Proprietors Eric Salomon and Erez Itzhaki have set up a Web site – name-our-restaurant.com – for those who want to register to play the name game for the soon-to-open place at 23 Third Ave.
The eatery, which will serve inexpensive, authentic Israeli cuisine, is scheduled to open the first week of February – but the contest doesn’t end until February 9.