While most publications make the jump from print to digital, Goop — always a trendsetter! — is doing the opposite. On Friday, the Gwyneth Paltrow-led site and e-commerce shop announced that it will partner with Anna Wintour and Condé Nast on a quarterly print issue, beginning this September.
According to WWD, most of the magazine will be produced by Goop’s editors, with artistic collaboration from Condé Nast. The print issues will have the same focus as the site, spanning such topics as wellness, food, style, and travel.
We have a few suggestions for articles:
The Goop staffers’ guide to sneaking a therapy pet past office security
Nearly anything passes as a therapy pet these days: there are therapy bunnies, therapy birds, therapy goats. But not everyone’s a fan — therapy dogs are a no-go at Condé Nast’s offices, Page Six reported last month. This handy how-to will help readers navigate the fuzzy role stress-reducing pets play in career success — and if an intrepid Goop editor has to sneak her schnauzer into Condé HQ for her journalism, so be it.
Here’s exactly how to spend your money — all of it — in America’s every city, town, municipality, village . . .
With GP’s knack for seeking out the best — and priciest — experiences in trendy cities, and Condé Nast’s Vogue’s budding curiosity in exploring new frontiers (remember when they suggested a visit to Newark?), there’s a real opportunity to speak to the Goop go-anywhere girl, whose wanderlust is as unlimited as her funds. Let’s help her lose herself — and her life savings — in Stamford. Or New London. Or Ronkonkoma! Why not?