New Yorkers looking forward to sipping a cocktail at the “Mad Men” lounge in Times Square will have to get their entertainment fixes elsewhere.
Lionsgate and Parques Reunidos’ plans to develop a Big Apple entertainment center featuring a virtual-reality version of the movie “Hunger Games” and a bar based on the hit show “Mad Men” are unrealized.
The project, announced in 2017, was estimated to cost $30 million and take two years to build.
But the site for Lionsgate Entertainment City — at 11 Times Square on the bustling corner of Eighth Avenue and West 42nd Street — remains empty, with no work initiated on the project since it was announced and no grand opening in sight, sources said.
Lionsgate has not given up the dream of entertainment centers around the world. It just won’t be doing it with 11 Times Square partner Parques Reunidos, Spain’s leading leisure-park operator, sources said.
A Lionsgate spokesman confirmed that the filmmaker is still opening an indoor theme park in July on Hengqin, a tourism-focused island near Macao, China, with others planned for the Philippines and South Korea.
A Lionsgate Zone is already open inside Motiongate Dubai.
The company is also pursuing numerous other live ventures with different partners, including two Broadway projects: one based on the TV show “Nashville” and the other on the film “Wonder.”
But the company declined to discuss or comment on 11 Times Square.
When it was announced in 2017, the theme park had been touted as a place where “Hunger Games” and “John Wick” fans could play out their heroic fantasies. Instead, the on-the-Deuce fantasy attraction remains an empty storefront where a red-jacketed peddler stands outside touting tour bus tickets.
The monster 47,892 square feet on the ground, lower level, mezzanine and second floor of 11 Times Square have 125 feet of wraparound frontage with a curved entryway and marquee opposite the bustling Port Authority Bus Terminal.
The 15-year lease for Lionsgate Entertainment City had been negotiated by Parques Reunidos with retail gurus at RKF representing property owners SJP Properties and PGIM. The lease requires Parques Reunidos to pay $7 million per year after a two-year reprieve for construction, as The Post’s Steve Cuozzo reported at the time.