Editor’s note: This road trip was taken before the coronavirus pandemic. However, road trips are are spend more quality time together.
Time doesn’t stand still at Emma Jean’s, it runs backward!
The wall clock in Emma Jean’s Holland Burger Cafe is numbered from 12 through 1.
So, if you sit down at the counter at 11, you can fill up on a Brian Burger (with chili and cheese) or a Baldy Mesa omelet (with chili and cheese) and the obligatory biscuits and gravy, pay (cash only!) and be back on the highway by 10.
That highway is Historic Route 66 in California’s Mojave Desert in Victorville, and driving it is another way to make time run backward.
Emma Jean’s has served wayfaring strangers and locals from the same single-story, pistachio-green roadside building since 1947, when the newly mobile, post-war generation was migrating west along 2,500 miles of Route 66 from Chicago to Santa Monica, California. It sits just a mile east of the Route 66 Museum, which chronicles the contributions the highway has made to “architecture, the arts, community development and commerce . . . since its induction as a US Highway in 1926,” according to its site.
The Interstate Highway System killed off much of the old Route 66, where actors Martin Milner and George Maharis created TV excitement in their Corvette from 1960 to 1964 in the CBS series named after the iconic stretch of highway. But the Mother Road’s place in the mythology of America has been preserved for the pilgrims who flock to the desert to re-create the Milner/Maharis adventure and bask in the nostalgia of places like Emma Jean’s.
In 1946, Nat King Cole cemented the road’s stature as an icon of popular culture with his hit, “(Get Your Kicks on) Route 66.” Written by actor/singer Bobby Troup, the lyrics were essentially a list of cities marking the highway’s path.
♪ “Now you go through St. Louis, Joplin, Missouri
And Oklahoma City looks mighty pretty
You’ll see Amarillo, Gallup, New Mexico
Flagstaff, Arizona, Don’t forget Winona,
Kingman, Barstow, San Bernardino” ♪
The song has been immortalized in succeeding generations by Chuck Berry, Bruce Springsteen, John Mayer and others. But its biggest contribution to history is far less glamorous; Route 66 was the way to freedom for Midwestern farmers like John Steinbeck’s fictional Tom Joad, who drove it to escape the Dust Bowl of the 1930s in “The Grapes of Wrath.”
Emma Jean’s was built in 1947 by Bob and Kate Holland, who christened it the Holland Burger Cafe. Emma Jean Gentry worked there as a waitress and her trucker husband Richard was a regular. Richard already had a lot of time and energy invested, so in 1979 he bought the cafe for his wife and gave it her name.
Their son Brian and his wife Shawna run it today, from 5 a.m. to 2 p.m., six days a week. Their clientele includes locals, truckers and tourists drawn by lure of the highway, the history of the country and the unmatched beauty of the Mojave Desert.
Emma Jean’s is a little bit famous, too. It caught the eye of filmmaker Quentin Tarantino, who used it for the scene in “Kill Bill 2” where Uma Thurman emerges from a dusty grave, crosses Route 66, sits down at the counter and calmly asks for a glass of water. And the Food Channel’s Guy Fieri featured it in an episode of his show, “Diners, Drive-Ins and Dives.”
The acclaim has not gone to their heads. “Two or three times a year, we a take a weekend off, but otherwise we’re here,” said Shawna. They work, they raise their three kids and, “We sleep together,” she said with a laugh and a shrug.
















