In late February 2020, Rebecca Kennedy, a 39-year-old Columbia-trained psychologist and Manhattan mom of three, launched an Instagram account, @drbeckygoodinside, to supplement her clinical practice.
“We are the parents of the pandemic period. Books will be written about us one day. Historians will explain how hard this time was for families and how parents heroically managed day after day,” Kennedy writes.
She had around 200 followers at the time. She now has more than 1.3 million in addition to pre-recorded courses on topics such as food battles ($54) and tantrum reduction ($95); a $276 annual membership where acolytes can access exclusive content; 20 employees that help manage her growing business; and, as of tomorrow, a new book out, “Good Inside: A Guide To Becoming the Parent You Want to Be” (Harper Wave).
While some may see Kennedy’s advice — a k a “Dr. Becky” — as precious and ineffectual (a criticism lobbied at many millennial proclivities), her loyal following takes a breath, grants you your own experiences and respectfully disagrees. Dr. Becky is this parenting generation’s Dr. Spock, soothing anxieties with Ivy League credentials, a good blowout and Goop-tinged language.