Sports Entertainment

Kristin Juszczyk lands NFL licensing deal after Taylor Swift and more stars wear 49ers WAG’s designs

By
Jenna Lemoncelli
Published Jan. 30, 2024, 4:37 p.m. ET

Welcome to the NFL, Kristin Juszczyk.

The fashion designer, who’s married to 49ers fullback Kyle Juszczyk, reached a licensing deal with the NFL, the league told Sportico, and declined to share the financial terms.

Kristin has been granted a license to use NFL marks in men’s and women’s apparel designs — after a slew of stars, including Taylor Swift, wore her custom puffer jackets, among other “KJ creations,” to various NFL games this season.

Kristin — who will turn 30 when the Chiefs face the San Francisco 49ers in Super Bowl 2024 on Feb. 11 in Las Vegas — has yet to comment on the news as of Tuesday.

It came nearly three weeks after Kristin expressed her desire to turn her designs into a business in a recent interview with The Post.

Kristin Juszczyk on the sidelines before the 49ers-Vikings game at U.S. Bank Stadium in Minnesota on October 23, 2023. Instagram/Kristin Juszczyk
https://twitter.com/NFL/status/1746333044376773076

The 49ers WAG, so far, has designed custom apparel for Brittany Mahomes, the wife of Chiefs quarterback Patrick Mahomes, Niners wideouts Deebo Samuel and Brandon Aiyuk, actor Taylor Lautner, and Olympic gymnast Simone Biles, who’s married to Packers safety Jonathan Owens.

Kristin blew up on social media when Swift rocked one of her custom puffer jackets to the Chiefs-Dolphins wild-card game earlier this month in Kansas City.

Taylor Swift wears a Kansas City Chiefs tight end Travis Kelce jacket by Kristin Juszczyk before the Chiefs-Dolphins wild-card playoff football game on January 13, 2024, in Kansas City, Mo. AP

The “Cruel Summer” singer’s red jacket featured boyfriend Travis Kelce’s name and No. 87 — while Brittany donned a custom Mahomes jacket by the designer at the game.

Kristin reportedly gained over 500,000 Instagram followers across one week after Swift wore her jacket.

The brunette beauty currently has 832,000 followers on Instagram and 352,000 TikTok followers as of Jan. 30.

Kristin was also behind the white pants Brittany wore with Mahomes’ No. 15 on the front to the Chiefs-Eagles game on Nov. 20.

The fashion guru turned heads when she wore her custom creation — a red blazer decked out with her husband’s No. 44 — when the 49ers beat the Packers in the divisional-round game on Jan. 20.

It was the same game model Olivia Culpo rocked a 49ers bustier and matching arm gloves, also made by Kristin.

Kristin’s designs aren’t limited to just puffer vests and jackets.

Her “reworked clothing” includes tops, pants, skirts, shoe covers, hats, gloves, blazers, trench coats and more.

“I would say two years ago I really was just focusing on different types of tops to make,” Kristin said in a recent interview with The Post. “Now I’m just trying to broaden my skill set by making jackets and pants and skirts and all different types of garments.”

Kristin Juszczyk wearing her custom 49ers skirt. Instagram/Kristin Juszczyk

Prior to her licensing deal with the NFL, Kristin explained her hope of growing her design business.

“It’s such a fun outlet to be able to support my husband while also being creative in my own sense,” she told The Post. “And I’m hoping, possibly, to grow a business from all of this one day, and to actually get stuff out for fans all over with every NFL team so they don’t have to wear the same plain T-shirt and jersey, just like how I didn’t want to either.”

Kristin is likely hard at work creating her next design to wear at Super Bowl 2024.

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