Why Gen Z, millennials are ‘obsessed’ with bizarre ‘broccoli freckles’ trend
They’re vegging out — faux real.
Cosmetics connoisseurs are going green in the name of a buzzy beauty how-to.
They’re flocking to the nearest grocer’s produce aisle to achieve an haute, albeit avant-grade, style: fake freckles.
“I literally look crazy right now,” admitted makeup tastemaker Paulina Reitman, a Gen Z New Yorker, in a TikTok tutorial entitled: “Trying the broccoli freckle trend.”
In the clip, with more than 173,000 views, the fair-skinned brunette is seen using a floret to dab dark flecks of makeup onto her cheeks in an attempt to feign the look of natural freckles.