Fashion & Beauty

‘Anora fever’ inspires comeback of Y2K tinsel hair trend: ‘Automatic mood lifter’

Make your ‘do a hair more exciting.

Strands of tinsel are becoming a hot commodity in the hair space, a trend inspired by the Oscar-nominated film “Anora.”

While the glittering hair accessory has been around for years — it first exploded in popularity during the early aughts and 2010s in the festival scene — the fad has bubbled up yet again as everyday wear thanks to Tinseltown.

The “Anora”-inspired hair accessory is taking over TikTok as fans flock to get tinsel in their tresses. Courtesy Everett Collection

Also called “booming on TikTok due to the popular flick, which users are calling “Anora fever.”

On the app, cinephiles are proudly boasting hair tinsel is so “back.”

“Literally just made an appointment 3 days after watching the movie,” one person wrote online, while others gushed that they “need” the look.

“Anyone else have the same experience watching ‘Anora’ in the cinema?” creator Samantha Andrew said in a TikTok video. “Within the first 15 seconds I was like, ‘Right, I’m buying hair tinsel.”

“Spent the whole movie frantically googling ‘hair tinsel for curly hair’ on my phone,” admitted one viewer.

“Am I giving Annnniiiiiiii yes or noooo??” another user wrote on a video showing off her new tinseled hair, referring to the titular character of “Anora,” played by Mikey Madison, who goes by Ani.

While content creators shared DIY tutorials on how to apply tinsel at home, experts recommend seeing a specialist to fasten the glittering strands to the hair — although it will likely only last one to two weeks.

A content creator named Tracy said to take her video as a “sign to get hair tinsel,” showing off the red, sparkling strands on TikTok. TikTok/tracyhawchar
She called it the “tinsel of my dreams” in the caption while tagging the Hollywood blockbuster. TikTok/tracyhawchar

For “Anora” — which follows a whirlwind romance between a sex worker and the son of an oligarch — director Sean Baker wanted Madison’s character to “stand out but didn’t want her to be overtaken by anything,” Vogue.

“But he used a word like glittery or sparkly that triggered something in my head,” she said of her tinsel eureka moment, which was inspired by Beyoncé and “The Real Housewives” star Adrienne Maloof.

“I just thought it looked amazing on her long, beautiful dark hair and felt like it would be something cool to see in the lights in the club while she’s dancing.”

“Anora” stars Mikey Madison as the titular character, a sex worker who falls head over heels for the son of an oligarch. Courtesy Everett Collection

Similarly, for young beauty enthusiasts, it makes them feel like the “center of attention,” they tell Dazed.

“It’s an automatic mood lifter for me and everyone around me,” content creator Millie Noble told the publication. “People always approach me about my hair and it makes them happy, which makes me happy! I feel like a unicorn.”

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This 12-pack of Hair Tinsel extensions is lightweight and easy to apply. Available in more than a dozen colors, we like them best in red, Ani’s preferred color.

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These glitter extensions have a clip-in design, offering simple installation. More than 2,000 Amazon shoppers have purchased them this month.

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