Lipton fans fume after beverage brand plays bizarre prank on Peach Ice Tea drinkers: ‘Not funny’
Here’s the tea — Lipton fans are mad over this madcap marketing stunt.
The beverage company caused commotion on Tuesday night after announcing on social media that they were discontinuing their fan-favorite Peach Iced Tea, only to reveal Wednesday morning that it was an early April Fool’s Day prank.
“Rest In Peach,” the brand posted on Instagram in their initial post, which left iced tea drinkers devastated.
“You may have heard that our iconic Peach Lipton Ice Tea flavor is getting discontinued,” the statement began. “We know – it hurts (sorry if we’ve ruined your go-to afternoon chill bev). But don’t worry, the rest of your faves are still here to keep you refreshed.”
“And who knows? Maybe one day, Peach will make a legendary comeback,” it continued. “#RIPeach.”
