Amazon unveils new AI-powered Ring, Echo, Kindle devices for Alexa+
By
Reuters
Published
Sep. 30, 2025
Updated
Sep. 30, 2025, 2:44 p.m. ET
At an event in New York, Amazon showed off Echo speakers, Fire TV streaming devices, a new Kindle reader and improved Ring and Blink cameras.
Amazon is trying to drive interest in the new Alexa, which it spent years updating with AI for better personalization and a more conversational tone. The effort carries significant weight as Amazon has spent billions on Alexa with the aim of making the money-losing service profitable.
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