Shopping will now save the planet.
Florida Governor Ron DeSantis announced this week that the state is taking an uncharacteristically classy approach to tackling one of its most notorious ecological threats — the invasive Burmese python — by literally turning the problem into luxury fashion.
The Sunshine State is renewing its efforts to remove the apex predators from the Everglades, because they are known to devastate native wildlife populations and transform them into stylish fashion accessories through a new partnership between the Florida Fish and Wildlife Conservation Commission (FWC) and Miami-based textiles manufacturer, Inversa.
In an era when fashion powerhouses like Chanel and Burberry are banning exotic leathers amid animal welfare concerns, Inversa‘s model is part of a paradigm shift.
Instead of relying on farming or illegal hunting, the company turns destructive invasive species into what CEO of Inversa Aarav Chavda calls “ethical exotics.”
