It looks like the NFL is looking at the endgame when it comes to entering the world of fashion.
The trade association recently announced its latest style collab: lululemon NFL licensed athleisure. The partnership spans all 32 teams, so no one is left out — not even the Jets.
Despite a challenging year, lululemon saw its stock spike 4.9% on Monday, following the NFL partnership announcement. The stock reached a high of $186.91 before finishing the day at $181.39.
lululemon X NFL Collab
The lululemon Scuba Oversized Half-Zip Hoodie is cozy and flattering, with soft fleece, a relaxed fit, and smart details like thumbholes and a hidden phone pocket. Available in X-small through XX-large.
Win or lose, we always support New York here at the New York Post. Made from soft, breathable cotton-blend fleece with a relaxed fit and ribbed detailing, it gives all the cozy feels with game day fight.
Rep the Dallas Cowboys and show your cheerleader pride with this super soft Scuba hoodie with thumbholes, a pocket for your phone and all the cozy feels.
This collaboration taps into a growing female NFL fanbase, with women now making up 47.5% of Super Bowl LVIII viewers.
It’s yet to be determined whether this has been influenced by the “America’s Sweethearts: Dallas Cowboys Cheerleaders.” Regardless, the numbers show that women are an engaged fanbase.
While marketing sports gear isn’t new, targeting women with NFL apparel is on the rise, with collaborations from Fabletics, lululemon, being the most noteworthy.
“lululemon boasts a loyal fan base built on culture, meaningful connections and innovation, qualities that thoroughly reflect the NFL,” said Renie Anderson, NFL executive vice president, regarding the partnership.
The collection features both Steady State line for men and the Define, Scuba, and Align collections for women. Clothing can be purchased directly through the NFL and Fanatics.
With NFL legends like Travis-and-Taylor era making the NFL feel more pop-chic than ever — this collaboration is on point to shake us into a new era of fandom.
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This article was written by her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
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