Lions offensive coordinator John Morton wants to get the ball into Jameson Williams’ hands more, admitting that he has “failed” to do so.
Williams, 24, has just 30 targets on the season so far, with the fourth-year receiver racking up two touchdowns and 289 yards through seven games.
“I looked at everything, as far as that. I’m going to do a better job with that. But there has been opportunities where it just didn’t happen,” Morton said, per ESPN. “It’s not like we aren’t going to try to target him. So that was the biggest thing.

“So I looked at everything, and I failed him. That’s what I told him. I have to do a better job with that. But it’s a two-way street. We definitely looked at that.”
During the Lions’ bye week, Morton and Williams met privately to discuss getting the wide receiver more involved with Detroit’s prolific offense.