Kim Kardashian‘s next scent, dubbed KKW Body, will be her most personal yet because the bottle is shaped like Kardashian’s own famously curvy figure.
“The next fragrance I have coming out in May, KKW Body, is so amazing. It is a sculpture, basically, of my body,” Kardashian, 37, told Business of Fashion. “It’s really cool. The scent is so good, I’m so proud of it. It smells to me like what I would think golden smells like, even though that’s a color and something that’s just luminous.”
In the less than six months since launching her KKW Fragrance brand, Kardashian has introduced a trio of shaped like candy hearts.
While the star’s fragrance brand and its cosmetics-focused counterpart, KKW Beauty, don’t release sales figures, Kardashian sells around 350,000 units of every product she launches. That means that her burgeoning beauty business stands to make over $100 million in revenue in its first year alone.