• Discover music on Twitter

    Wednesday, May 30, 2012

    It might not surprise you to know that music is consistently among the most popular topics on Twitter. From interacting with your favorite artists to finding out about new songs, concerts and news, Twitter brings you closer to everything you love about music.

    You can experience the biggest moments in music like the GRAMMY Awards together with other fans around the world. And whether you’re in the audience or watching from home, Twitter can take you backstage with your favorite musicians to experience their day-to-day firsthand. During this year’s South By Southwest Music Festival, for example, Alison Sudol of @AFineFrenzy gave her followers a pre-show look into her green room.

    You can even reach out directly to your favorite artists. There are thousands of musicians on Twitter, and 49% of our 140 million users follow at least one of them. Some, like @tompetty, hold Q&A; sessions with their followers, answering all kinds of questions (even offbeat ones). Others, like deadmau5, take fan interaction to a whole new level: when the DJ December 15, 2011

    One last note: starting today, we’re making it even easier to discover and experience music on Twitter through a new partnership with Pepsi. @Pepsi will help people enjoy more music through free music downloads, music-focused original videos, and a series of pop-up concerts in the U.S. this summer and fall. Learn more about it on our Twitter Ads blog.

  • Twitter is a place for telling stories

    Friday, May 25, 2012

    In the little bit of spare time I have outside of Twitter I like to write fiction. That’s why when I came to Twitter I volunteered to help work with authors and publishers about how best to use Twitter.

    Something I’ve long admired is the flexibility the Twitter platform provides. It can be used for all kinds of storytelling, which is one of the things that makes working with authors on Twitter so fun. For fiction writers, Twitter is a big blank canvas with millions of readers available in an instant. I always get excited when an author begins to really play with Twitter and format. Teju Cole’s “Small Fates” are a great example of this: self-contained 140 character stories of life — and often, how it ends.

    So I’m especially excited about Jennifer Egan’s new short story “Black Box”, which the New Yorker fiction department is serializing on Twitter. Yes, Egan is a Pulitzer Prize winner, and that’s pretty awesome. Yes, it’s the New Yorker’s fiction department, and that’s awesome too. But there’s more: this story is so good!
  • #OnlyOnTwitter: Ready for anything

    One of the things about Twitter being a real-time platform is that being on Twitter means you have to be ready for anything. Whether it’s President Obama suddenly announcing on a Thursday afternoon that he’s going to field questions from constituents or it’s the stars of Pretty in Pink picking up where their characters left off— Twitter will always surprise you. And it’s these sorts of unique moments that pop up in your timeline that could happen #OnlyOnTwitter.

    May 24, 2012

    Posted by Andrew Fitzgerald, Manager, Editorial Programming (@magicandrew)
  • Staring at the sun together

    Monday, May 21, 2012

    Yesterday, around the world, people paused their daily routines to gaze upward for a glimpse of the May 20, 2012Complete solar eclipse gold ring today

    Annular eclipse observation at our apartment rooftop is done. I was not planning to take photos but I took these with my “just-in-case” NEX-5. I put the eclipse glasses on the lens. Chronologically from left.

    Canada:

    Missouri:

    San Francisco:
  • NASCAR puts you in the driver’s seat

    Friday, May 18, 2012

    NASCAR drivers have covered a lot of ground this year — and they’ve done it on Twitter. While @JimmieJohnson was 41,000 feet in the air, he you’ll see a hashtag on the back of his car.

    It’s clear that Twitter and NASCAR are a great match, and we’re working with NASCAR to bring fans even closer to the track.

    On June 10, while the drivers are racing in the All-Star race and festivities via these accounts among others:

    @KyleBusch
    @KevinHarvick

    Cheering along with fellow fans during the biggest sporting events used to require being there in person, or at least heading to the nearest sports bar. Now, Twitter brings you closer to the roar of the crowd — and the roar of the engines.

    Posted by: Omid Ashtari, Twitter Sports & Entertainment Team (@omid)
  • Your ticket to the Billboard Music Awards

    What do you have in common with Usher, Carrie Underwood, and Maroon 5? You can experience the excitement of the @AliciaKeys, and @nadiaali, @juliannehough and @TracyMcMillan. So make sure you @itsJulieBowen) and Ty Burrell hosting, the night promises to be full of fun. Here’s a sneak peek of the antics that await -- shared on Twitter, of course:
  • #OnlyOnTwitter: How photos make connections

    Thursday, May 17, 2012

    Communities are stitched together by numerous kinds of ties. In person there’s the smile, handshake, a shared laugh. From afar there’s the letter, email, a phone call. Twitter has a noteworthy power to bring you closer to a community instantaneously, and this week’s collection of #OnlyOnTwitter moments illustrates how this can be done with photographs.

    Whether it’s Broadway actors sharing an intermission break despite being in different shows, or photos from far away that pierce the mystique to show real, human people. Or (my favorite), if on your band’s tour you suddenly stumble upon the Most Awesome Story to Tell Your Friends — with Twitter, you tell it in real time.

    #sip!On to the fourth act of the day! @scottbarnhardt @May 12, 2012 at 2:20 PM

  • New tailored suggestions for you to follow on Twitter

    Every day, hundreds of thousands of people sign up for Twitter to get closer to the things they care about — friends, businesses, celebrities, news and information from all over. If you’ve used Twitter for awhile, you know it can take some effort to find and follow the accounts that really reflect your interests. If you’re signing up for Twitter for the first time, we want that process to be easy and fast.

    Currently, when new users come to Twitter, we show them all almost the same suggestions for what or who to follow. That isn’t ideal. Since you have individual interests, you should get individual suggestions. After all, even though millions of people love Justin Bieber, FC Barcelona or Kim Kardashian, not everyone using Twitter may want to follow them. A football fan in Italy who loves to travel may want to follow @epicurious, @walksofItaly and
    Current users may see tailored suggestions in “Who to follow”.

    These tailored suggestions are based on accounts followed by other Twitter users and visits to websites in the Twitter ecosystem. We receive visit information when sites have integrated Twitter buttons or widgets, similar to what many other web companies — including LinkedIn, Facebook and YouTube — do when they’re integrated into websites. By recognizing which accounts are frequently followed by people who visit popular sites, we can recommend those accounts to others who have visited those sites within the last ten days.

    As always, we are committed to providing you with simple and meaningful choices about the information we collect to improve your Twitter experience. For those who don’t want to tailor Twitter, we offer ways to turn off this collection. As the Federal Trade Commission’s CTO, Ed Felten, mentioned earlier today, we support account settings, with the same option to tailor Twitter. Of course, you can disable these options at any time, which will stop the collection of information for the feature and remove any tailored suggestions we have for you. You can even choose to turn off tailored suggestions from the @othman)
  • The best of Twitter in your inbox

    Monday, May 14, 2012

    Starting today, you can discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.

    Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.


    This new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them. You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them.

    We’re rolling out this new email out to everyone over the next few weeks, so keep checking your inbox for new messages from Twitter. Like other Twitter email notifications, you can manage your preferences for this new digest in your Notification Settings.

    -Othman Laraki, Director, Growth and International (@othman)
  • Making every day Mother's Day

    Sunday, May 13, 2012

    Officially, Mother’s Day is celebrated on the second Sunday of May in the U.S. Of course, all year long, Twitter is filled with love and appreciation (and, of course, a little humor) for our moms. Here are some of our favorite moments of mom shared on Twitter the other 364 days of the year.

    Even though her comedy is often inspired by her family life, Mindy Kaling shared a sincere perspective on her relationship with her mom:
    at 1:03 AM

  • #OnlyOnTwitter: Announcements and surprises

    Friday, May 11, 2012

    We have a couple of moments to share with you this week of things that happened #OnlyOnTwitter. Two of our stories this week are about announcements. In one, Twitter was the platform of choice for hundreds of thousands of people to express their views on President Obama’s decision to support gay marriage. In another, Twitter was the creative canvas upon which The Atlantic drew a graphic. And then, just for fun, did you know that Salman Rushdie follows Molly Ringwald? He does.

    On Wednesday, President Obama expressed his support for gay marriage during a taped television interview. He quickly shared the news on Twitter, driving the conversation to its highest levels:
  • A new standard for the mobile web

    Monday, May 07, 2012

    Today we’re updating Twitter for mobile web (mobile.twitter.com) in an effort to give every person on the planet a consistent Twitter experience. People who access Twitter from feature phones, low-bandwidth networks or older browsers can now enjoy the new version of Twitter we introduced in December.


    In this updated version of mobile.twitter.com, you can see all the Tweets from the accounts you follow in the Home tab and check your @mentions in the Connect tab. You can see what’s trending in the Discover tab, and access your direct messages and Tweets in the Me tab.

    Like Twitter for iPhone and Twitter for Android, mobile.twitter.com is fast, like a native mobile app; it uses one-third less bandwidth than the previous iteration. We’re rolling out this new mobile web experience starting today, and will continue to make Twitter the most accessible way to connect with the world, even with the weakest signals and the simplest devices.

    - Satya Patel, VP of Product (@satyap)
  • #OnlyOnTwitter: Our collective past

    Friday, May 04, 2012

    We talk a lot about how Twitter is an amazing real-time platform. The news of the hour, delivered to you within seconds. But while Twitter is always bringing us closer to the present, sometimes our Tweets are a way of looking back to the past. This week’s #OnlyOnTwitter is about looking backwards. We’ve collected musicians’ memories of MCA. We also have a short Twitter essay remembering NFL linebacker Junior Seau. And we have a project developed by NBC LA to live-tweet the Los Angeles riots from 20 years later. All examples of Twitter’s power to make you a part of a global, collective history. And to bring you closer not just to the present, but to the past as well.

    Today we were heartbroken to see the news that Adam Yauch of the Beastie Boys passed away. The news was shared via Tweets, passed around the world by fans whose lives had been touched by his work. And shortly thereafter came the memories— Tweets about listening to the Beastie Boys, Tweets about meeting “MCA”, Tweets about the impact his music had on all of music that followed. A flow of Tweets in which we were all sharing what this man meant to us as individuals, collectively.

    I think this is something important about Twitter. On Twitter our individual memories become a collective history that is more powerful, more meaningful and more instructive than ever before.

    Louis C.K. is a fan of Girls
    We have to imagine that when you're Lena Dunham, creator of the new HBO hit Girls, it takes a lot to make your day. Like when a comedy hero tweets his admiration to you.

    --Andrew Fitzgerald, Manager, Editorial Programming (@magicandrew)

  • Innovate through experimentation

    In order to offer you the simplest and most engaging Twitter experience, we frequently test hundreds of variations of new features and designs with small groups of users. We test everything from subtle tweaks in the language of our sign-up pages and removing the search box from our homepage to big shifts in navigation elements. These experiments help us understand what experiences people like best or use most often. When an experiment ends, we study the results and roll out the most successful variation to everyone as soon as we can.

    After recent experimentation, we introduced a slight redesign to every Tweet that flows through your timeline on Twitter.com. A Tweet may be our basic unit of communication, but it also contains a universe: each one has an identity with a username, real name and avatar; a 140-character message that includes text as well as metadata like time and language; some context (replies, favorites and retweets of that Tweet), and perhaps media (photos, videos or links).

    Now, when you hover over the newly-redesigned Tweet, you'll always see options to reply, favorite or retweet in the lower-left corner against a grey background.


    If the Tweet contains media, you’ll also see specific options like “View photo” or “View video”; otherwise, you’ll see the option to “Expand”. You can expand any Tweet in your timeline to see inline context like favorites or retweets from other people, or additional Tweets from that same conversation. You can also click on any Tweet’s timestamp or “Details” to see that Tweet’s permalink, the unique web page for that Tweet.

    We made these changes because this iteration showed a significant increase in engagement, the highest of all the implementations during our experiment. We hope you like this change, which we think makes all of the possible ways to interact with a Tweet more clear. Even more, we hope you don’t mind our ongoing experiments. We’re always curious to find new ways to delight you, and to improve your Twitter experience.

    - Othman Laraki, Director (@othman)
  • Overheard at the water cooler

    There are phrases whose origins fade in the rush of time, and “water cooler moment” is one of those. Apparently @nprAudie) felt bemoaning was not in order:
    “When I'm watching the Oscars, and everyone is on Twitter…I do feel like I'm having a communal experience with the show — in some cases enjoying it more, because you're having the water cooler conversation at that moment."
    "Absolutely. I agree with that", said Mr. L., known on Twitter as notes, Twitter isn’t just for viewers, either: TV showrunners and writers are on Twitter to gauge viewer feedback and try out new material.

    This new wave of “Twitter TV” has given us a real @ChloeS)
  • Discover better stories

    Tuesday, May 01, 2012

    The Discover tab makes it easy to discover information that matters to you without having to follow additional accounts. Starting today, the Discover tab will begin to surface content that is even more personalized and meaningful to you. We’ve incorporated additional personalization signals to select Discover stories, including Tweets that are popular among the people you follow and the folks they follow.

    The Discover tab’s new design shows who tweeted about particular stories. You can click “View Tweets" on any story to see popular Tweets from your network or recent, relevant Tweets directly below the story summary. This social context helps you understand why each story matters to you and makes it easier to join the conversation. You can reply, retweet or favorite these Tweets, or you can “Tweet this story” to share your own perspective.


    Over the coming weeks, we’ll be rolling out this redesigned and more personalized Discover experience on Twitter.com, iPhone and Android. This update is part of our ongoing development of Discover; we will continue to work to make discovery on Twitter a magical experience that brings you instantly closer to the information that matters most to you at the right time, any time.

    - Satya Patel, VP of Product (@satyap)