Apple's new ad really wants you to believe the iPad Pro is a full computer

Apple has a complicated relationship with the 2-in-1 computing device. The company has new iPad Pro ad out today makes the argument as transparently as possible.

Instead of marketing the iPad Pro, which now comes in both 12.9-inch and 9.7-inch models, as a device capable of running desktop-grade software, Apple makes the point that a computer today is about versatility. With an iPad Pro, you can type on a keyboard, but also kick the keyboard out of the way to use your fingers or doodle with the Apple Pencil. Because the iPad Pro runs your standard, touch-based version of iOS, and not a more desktop-like operating system, Apple's only strength here is playing up the full range of possibilities you get from buying its tablet.

It's not exactly a convincing line of thought; iPads are still much better for watching Netflix, web browsing, and playing games than they are for editing documents. Yet it does mark a more clear position from Apple on why you should buy its pricier tablet.

iPad Pro review

• SourceApple (YouTube)