Manage your business account
Connect with your customers and community on Twitter
For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers. It’s a place for authentic interactions.
Follow these best practices to amplify your efforts on Twitter while letting your business’s personality shine.
Tweet content that resonates
Compelling content will help you attract new followers and keep them engaged over time. Kickstart your creative process with Tweet tips just for businesses. They’re great when you’re not sure what to Tweet and offer ideas to spark conversations and keep your audience engaged.
For example, if you work at a restaurant, a tip like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members,” might remind you to share some recent recognition your chef received.
Track your analytics
Setting goals and accurately tracking your results in a timely manner is critical to growing your business. Track how much content you're Tweeting and measure the impressions, likes, Retweets, and replies. Use Twitter Analytics to dive deeper and better understand which content is resonating with your target audience.