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Finalist, Best Content Studio: Vox Creative
Digiday
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Winner, Peoples Choice: Best Sponsored Series: The Verge and Cadillac
Native Creative Awards
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Winner, Best Video Ad: Applebees Taste Test
Digiday
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Finalist, Best Native Advertising: MOFAD Lab
Digiday
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If youre looking for doubters, dont look among the ad-buying community, which sees in Vox truly premium content, reach with millennials and a state-of-the-art publishing platform.
Digiday
Our Work
The Museum of Food and Drink
Vox Creative, Infiniti, and the Museum of Food and Drink partnered to launch MOFAD Lab, the organizations first-ever real world exhibition space. The Lab featured an interactive, multi-sensory and edible! exhibit on flavor, food-science demos, and an Infiniti Q50 on site that took museumgoers on a multimedia epicurean journey. And to announce the museum and attract visitors, we built a custom program that included a multimedia editorial series, a six-part, nationwide dinner event series, and alignments with some of the industrys coolest chefs. View demo.
The Pursuit
Produced in partnership with Cadillac, “The Pursuit” offers glimpses into the extraordinary lives of the creative entrepreneurs like producer James Poyser and charity:water founder Scott Harrison.
method Home
In the virtual rooms of the method Home, we created a colorful and immersive experience with the help of a few experts: interior designer Emily Henderson, kitchen experts ChefSteps, and beauty guru Teni Panosian.
American Express Off Menu
In the American Express “Off Menu” program, we found 40 restaurants in four cities across the country with secret, off-menu dishes, and we created original video content to reveal this insider info to the Eater audience.
OnStar The Ride
“The Ride” is a video series with top personalities in technology and entertainment, interviewed in the back seat of an OnStar-equipped vehicle. By seamlessly integrating their product into our interviews, we captured real-time responses to audience questions on their way to work.
Applebee's Taste Test
Vox Creative built a fake pop-up restaurant in Times Square, and we invited a handful of lucky participants to try Applebee’s food — or what we called “signature items from the new restaurant La Pomme.” The successful campaign won Digiday’s Best Video Ad of the Year award.