the way Google’s business works, the laws that apply to our company, and how Google’s business works and how we earn money. When we speak of “Google,” “we,” “us,” and “our,” we mean Google LLC and its affiliates.
What you can expect from us
Provide a broad range of useful services
We provide a broad range of services that are subject to these terms, including:
- apps and sites (like Search and Maps)
- platforms (like Google Play)
- integrated services (like Maps embedded in other companies’ apps or sites)
- devices (like Google Home)
Our services are designed to work together, making it easier for you to move from one activity to the next. For example, Maps can remind you to leave for an appointment that appears in your Google Calendar.
Improve Google services
We’re constantly developing new technologies and features to improve our services. For example, we invest in artificial intelligence that uses machine learning to detect and block spam and malware, and to provide you with innovative features, like simultaneous translations. As part of this continual improvement, we sometimes add or remove features and functionalities, increase or decrease limits to our services, and start offering new services or stop offering old ones.
If we make material changes that negatively impact your use of our services or if we stop offering a service, we’ll provide you with reasonable advance notice and an opportunity to export your content from your Google Account using report abuse. If we act on a report of abuse, we also provide a fair process as described in the Taking action in case of problems section.
Permission to use your content
Some of our services are designed to let you upload, submit, store, send, receive, or share your content. You have no obligation to provide any content to our services and you’re free to choose the content that you want to provide. If you choose to upload or share content, please make sure you have the necessary rights to do so and that the content is lawful.
License
Your content remains yours, which means that you retain any intellectual property rights that you have in your content. For example, you have intellectual property rights in the creative content you make, such as reviews you write. Or you may have the right to share someone else’s creative content if they’ve given you their permission.
We need your permission if your intellectual property rights restrict our use of your content. You provide Google with that permission through this license.
What’s covered
This license covers your content if that content is protected by intellectual property rights.
What’s not covered
- This license doesn’t affect your privacy rights — it’s only about your intellectual property rights
- This license doesn’t cover these types of content:
- publicly-available factual information that you provide, such as corrections to the address of a local business. That information doesn’t require a license because it’s considered common knowledge that everyone’s free to use.
- feedback that you offer, such as suggestions to improve our services. Feedback is covered in the Service-related communications section below.
Scope
This license is:
- worldwide, which means it’s valid anywhere in the world
- non-exclusive, which means you can license your content to others
- royalty-free, which means there are no fees for this license
Rights
This license allows Google to:
- host, reproduce, distribute, communicate, and use your content — for example, to save your content on our systems and make it accessible from anywhere you go
- publish, publicly perform, or publicly display your content, if you’ve made it visible to others
- modify and create derivative works based on your content, such as reformatting or translating it
- sublicense these rights to:
- other users to allow the services to work as designed, such as enabling you to share photos with people you choose
- our contractors who’ve signed agreements with us that are consistent with these terms, only for the limited purposes described in the Purpose section below
Purpose
This license is for the limited purpose of:
- operating and improving the services, which means allowing the services to work as designed and creating new features and functionalities. This includes using automated systems and algorithms to analyze your content:
- for spam, malware, and illegal content
- to recognize patterns in data, such as determining when to suggest a new album in Google Photos to keep related photos together
- to customize our services for you, such as providing recommendations and personalized search results, content, and ads (which you can change or turn off in Security Checkup.
Using Google services on behalf of an organization
Many
organizations, such as businesses, non-profits, and schools, take advantage of our
services. To use our services on behalf of an organization:
- an authorized representative of that organization must agree to these terms
- your organization’s administrator may assign a Google Account to you. That administrator might require you to follow additional rules and may be able to access or disable your Google Account.
Service-related communications
To provide you with our services, we sometimes send you service announcements and other information. To learn more about how we communicate with you, see Google’s Privacy Policy.
If you choose to give us feedback, such as suggestions to improve our services, we may act on your feedback without obligation to you.
Content in Google services
Your content
Some of our services give you the opportunity to make your content publicly available — for example, you might post a product or restaurant review that you wrote, or you might upload a blog post that you created.
If you think someone is infringing your intellectual property rights, you can you can appeal.
Of course, you’re always free to stop using our services at any time. If you do stop using a service, we’d Google
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