Fighting for quality news media in the digital age.

Ads & Marketing

Guardian forecasting £39m deficit as ad revenue falls 16%

Digital reader revenue came in 4% below expectations.

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Revealed: Proposal to support advertising on Apple devices

Private Ad Measurement is a proposal to track online ad performance on Apple devices.

By Jim Edwards

How Google is helping publishers to harness AI and maximise advertising revenue

Google's Benedicte Autret says tech giant is committed to helping news publishers.

By Benedicte Autret

Life after Google: Should news industry embrace Amazon and Microsoft?

Ricky Sutton on the prospects for working with tech giants in the age of generative AI.

By Dominic Ponsford

Publisher ad tech platforms Ozone and Mantis advance amid fight to save journalism on open web

Ozone COO Danny Spears says publishers have chance to reshape the economics of publishing.

By Dominic Ponsford

Google plans to limit reader data sharing for publishers to groups of five sites

Details have emerged of how Google's Privacy Sandbox could strengthen its online monopoly.

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Partner content

How online publishers can turn video into a top revenue earner

Leading publisher video technology platform EX.CO shares key insights for publishers.

By Rob Griffin

Reach reveals ‘three pillars’ that prepare it for end of third-party cookies

Publishing giant targets digital revenue growth using first-party data and contextual ads.

By Charlotte Tobitt

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