Get to know the next generation of iPhone — iPhone 17 Pro, iPhone 17, and the all-new iPhone Air. Explore the new AirPods Pro 3 featuring the world’s best in-ear Active Noise Cancellation. And discover the latest Apple Watch family, which provides more powerful health insights than ever.
Video replay of today’s event will be available shortly.
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The most powerful iPhone ever. Breakthrough battery life. Our best display ever with Ceramic Shield 2 on the front, the powerful A19 Pro chip, all 48MP rear cameras, and the new Center Stage front camera.
The thinnest iPhone ever with the power of pro inside. More durable than any previous iPhone. Our best display ever with Ceramic Shield 2 on the front. The powerful A19 Pro chip. An advanced 48MP Fusion camera system. And the new Center Stage front camera.
Even more delightful. Even more durable. Our best display ever with ProMotion up to 120Hz and the new Ceramic Shield 2 on the front. An advanced 48MP Dual Fusion camera system. And the new Center Stage front camera.
Featuring the world’s best in‑ear Active Noise Cancellation.1 All-new heart rate sensing during workouts.2 Exceptional sound quality. And improved battery life with up to 8 hours of listening time.3
The ultimate way to watch your health. Wake up to your sleep score. And enjoy up to 24 hours of battery life.4
All-new essentials for a great value. Now you can track your sleep score. Get richer health insights in the Vitals app.5 Charge up to 2x faster with new fast charging.6 And see your info at a glance with the Always-On display.
Multiday battery life,7 the largest, brightest display on an Apple Watch, advanced metrics, 5G,8 and dual-frequency GPS — it’s the ultimate sports and adventure watch.
Introducing our broadest design update ever, a more helpful Apple Intelligence, and exciting new features across all our platforms.
Introducing iPhone 16 Pro and iPhone 16 with Apple Intelligence, Apple Watch Series 10, and AirPods 4. New colors for Apple Watch Ultra 2 and AirPods Max. AirPods Pro 2 with hearing health features.
Introducing Apple Intelligence, AI for the rest of us. And exciting updates coming with iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11.
Introducing the unbelievably thin and portable iPad Pro with Apple M4 chip, the redesigned iPad Air in two sizes, and the all‑new Apple Pencil Pro.
Introducing the new MacBook Pro 14” and 16” and the new iMac. Now supercharged by the M3 family of chips.
Introducing iPhone 15 Pro, iPhone 15, Apple Watch Series 9, Apple Watch Ultra 2, and a major step toward making all our products carbon neutral by 2030.