Designed to be loved.
Apple Intelligence
AI‑opening possibilities.1
Available now
Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no-one else can access your data — not even Apple.1
Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarise selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.
Make a Genmoji in the keyboard to match any conversation. Want to create a rainbow cactus? Got it. Just provide a description to see a preview.
Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mum’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.
With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Cutting-Edge Cameras
Picture your best photos and videos.
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? iPhone 16 and iPhone 16 Pro have Camera Control, giving you an easier way to quickly access camera tools.
With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.
Get artful depth effects when you film in Cinematic mode. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with iPhone 16 and iPhone 16 Pro, quickly access camera tools with Camera Control.2
Chip and Battery Life
Fast that lasts.
iPhone chips enhance everything you do. Our latest chips unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming.
Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.3
iPhone + 5G = a superfast experience.4 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.
Snap on a MagSafe Charger.5 Or plug in a USB‑C Power Adapter. iPhone 15 and later have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.6
Innovation
Beautiful and durable, by design.
iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.
iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and soft drinks.7
We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Environment
Recycle. Reuse. Repeat.
Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple.8
When you’re ready to buy a new iPhone, you can trade in your current eligible iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.
For the first time, iPhone packaging is 100 per cent fibre-based.9 And there’s no plastic wrapping in or around the box.
Our stores, offices and data centres are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.
Privacy
Your data. Just where you want it.
Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.
Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.
All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.
When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either. 10
Customise Your iPhone
Make it you. Through and through.
Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a colour to match your wallpaper.
Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.
Peace of Mind
Helpful features. On and off the grid.
Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services when you don’t have a mobile connection or Wi‑Fi.11
With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.
Getting Started
Switching from Android to iPhone is simple.
Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more.
Learn more about the Move to iOS app
Messages lets you reply with a quick emoji, create Memoji and pay a friend for pizza. RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage. And you can keep your conversations going on apps such as WhatsApp and WeChat.
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.
Designed to Last
iPhone holds its value longer than other smartphones.
iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.7 Our newest models feature the latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.
Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.
Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. They unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming. We also design the operating system, so everything works together in the most efficient way possible for great battery life.
Personalise Your iPhone
Rearrange and resize apps and widgets. Place them along the bottom for quicker reach, or off to the side to frame a favourite wallpaper. Tint your Home Screen icons and widgets — or let iOS suggest a colour that complements your wallpaper.
Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button.
Customise how your controls are laid out, resize them or build your own groups of controls so they’re always just a swipe away.
The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.
When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.
iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slow‑motion shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.
When you’re ready to buy a new iPhone, you can trade in your current eligible Android phone and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.
Helpful safety features. Just in case.
iPhone 16 Pro
The ultimate iPhone.
Apple Intelligence1
A18 Pro chip with 6-core GPU
Camera Control
Pro camera system
Our most advanced 48MP Fusion camera
5x Telephoto camera
48MP Ultra Wide camera
Visual intelligence, to learn about your surroundings
Up to 33 hours video playback3
iPhone 16
A total powerhouse.
A18 chip with 5-core GPU
Advanced dual-camera system
48MP Fusion camera
2x Telephoto
12MP Ultra Wide camera
Up to 27 hours video playback3
iPhone 16e
Latest iPhone. Greatest price.
A18 chip with 4-core GPU
— Camera control not applicable
2‑in‑1 camera system
— Camera not applicable
Up to 26 hours video playback12
iPhone 15
As amazing as ever.
— Apple Intelligence not applicable
A16 Bionic chip with 5-core GPU
— Camera Control not applicable
Dual-camera system
48MP Main camera
Ultra Wide camera
— Visual intelligence not applicable
Up to 26 hours video playback3
Get credit towards a new iPhone 16 or iPhone 16 Pro when you trade in your eligible iPhone 12 or higher.*
Select a new product and add an eligible trade‑in device. Once it’s received and verified, we’ll credit your payment method. Terms apply.*
Learn more about Apple Trade In
0% interest plans available. Monthly repayments. T&Cs, fees & charges apply.
Our Specialists will help you find the right iPhone, answer questions about carrier offers and get you up and running.
Get free delivery directly to your door or choose from convenient local pick‑up options.
Whether you shop in a store or online, our specialists can help you pick something perfect.
Shop one on one with a Specialist at an Apple Store or online.
Shop with a Specialist online
Jump into online sessions with a Specialist to set up your iPhone and discover new features.
When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you from wherever you are.
Learn more about your new iPhone
When you shop in the Apple Store app.
Get personalised product recommendations, compare models, find flexible payment options, track your orders and more.
Scan the QR code to get started.
Download the Apple Store app
Explore colourful cases, USB‑C power adapters, MagSafe accessories and more.
Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.
With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages straight from your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.13 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.