Get 3 months of Apple Fitness+ when you buy any Apple Watch.1 Shop Apple Watch
The ultimate device for a healthy life.
Health
Knows you by heart.
With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.3 And the Heart Rate app alerts you of high and low heart rates, as well as irregular rhythm.4
Set up a bedtime routine and track your sleep. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up. And get notified if you show signs of possible sleep apnea.◊
The Vitals app can help you identify changes in your health.5 Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature,6 blood oxygen2 and sleep duration.
Apple Watch works with the Health app on iPhone to give you important insights on your sleep, activity, heart rate, menstrual cycle7 and mental health.
Fitness
Every move counts.
Three rings show all the ways you’re active and help you reach your Move, Exercise and Stand goals every day.
From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.
Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer or do interval training with custom workouts.
Apple Watch is water-resistant,8 dust-resistant9 and crack-resistant. So you can swim, hike and do everything in between without a worry.
Connectivity
The right call for staying in touch.
Call, text, get notifications and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running an errand.10
Pay for just about anything right from your wrist with Apple Pay,11 Use Wallet as your home key, car key, boarding pass and transit card.12
Stream over 100 million songs with Apple Music.13 Download podcasts to your watch. Enjoy that new audiobook. And listen to it all on your AirPods or the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.
Safety
Good help is easy to find.
Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location and notify your emergency contacts.14
Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.15
The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.
With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch + iPhone
Dynamic duo.
Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.16
Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.
Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.
Personalization
Make it you-nique.
Watch bands come in a wide range of colours, styles and materials, so it’s easy to switch up your look to match your mood.
You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications and even share with friends.
The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love to do.
Apple Watch Ultra 2
The ultimate sports and adventure watch.
The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving or exploring, it’s got your number.
Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.17
Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.18 More than enough to take on a marathon, long-form triathlon or three-day hike.
The customizable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint or begin a dive. To switch from one function to another, just press and hold.
Apple Watch For Your Kids
Independence for them. Peace of mind for you.
Kids can enjoy all the fun, connectivity and activity tracking of Apple Watch, even if they don’t have their own iPhone.19
Learn more about Apple Watch For Your Kids
Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and Apple Account. You can even approve who they contact.
Your kids can share their location on Apple Watch, so you can receive alerts when they arrive at their destinations or get home.
Apple Watch SE
All the essentials. Light on price.
‡
44mm or 40mm aluminum case
Retina display up to 1000 nits
S8 SiP
— Double tap gesture not applicable
Siri
Find iPhone
— Blood Oxygen app not applicable
— ECG app not applicable
High and low heart rate notifications
Irregular rhythm notifications4
Low cardio fitness notifications
—
Up to 18 hours20
Low Power Mode
— Fast charging not applicable
Apple Watch Series 10
Thinnest. Biggest display.◊◊ Advanced health features.
46mm or 42mm aluminum or titanium case
Always-On Retina display Up to 2000 nits
S10 SiP
Double tap gesture
Faster on-device Siri
Precision Finding for iPhone16
Blood Oxygen app2
ECG app3
Sleep apnea notifications◊
Up to 18 hours21
Up to 36 hours in Low Power Mode21
Fast charging22
49mm titanium case
Always-On Retina display Up to 3000 nits
S9 SiP
Up to 36 hours18
Up to 72 hours in Low Power Mode18
Choose a case. Pick a band. Configure your perfect watch.
Choose an easy way to finance with convenient monthly payment options.
Spread out the cost of your new device with convenient monthly payments from Affirm. Low interest rates and no hidden fees.
Financing details, including Quebec
Get credit toward your next Apple Watch when you trade in an eligible device.23
Just add a trade-in when you choose a new product. Once your device has been received and verified, we’ll apply the value of your current model to your payment method. Terms apply.
Learn more about Apple Trade In
Choose two‑hour delivery from an Apple Store, free delivery or easy pickup options.
Get your new Apple products quickly and easily with a handful of delivery and pickup options to choose from.
Learn more, delivery and pickup options
Shop one on one with a Specialist. Online or in a store.
Shop one on one with a Specialist online.
Shop online with a Specialist
Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.
When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your watch. Best of all, you can join whenever works for you, from wherever you are.
Learn more
Use the Apple Store app for a more personal way to shop.
Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.
Scan the QR code to get started.
Download the Apple Store app
Explore all AirPods models and find the best ones for you.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned and Activity rings.24 And you get the freedom of audio‑guided walks, runs and meditations with just your watch and AirPods.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.