If you can dream it, Mac can do it.
Apple Intelligence and macOS
Easy to use. Easy to love.
Coming in early April1
Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.1
You’ll feel right at home on Mac, with many of the same apps as iPhone — like Messages, Photos, Notes and FaceTime.
Get started with apps you’ll use every day, like Mail, Calendar, and Safari for surfing the web. And if you want to create documents, spreadsheets or presentations, there are powerful built-in productivity apps like Pages, Numbers and Keynote.
Migration Assistant makes it easy to transfer your data — including documents, photos, settings and user accounts — from your previous Mac or PC.
Performance and Battery Life
Go fast. Go far.
Apple silicon brings game-changing power and speed to Mac. It integrates the CPU, GPU and Neural Engine onto a single power-efficient chip, accelerating everything you do. And thanks to Apple silicon, the incredible AI performance on Mac enhances your creativity and productivity.
Adobe Lightroom, Touch Designer, Cinema 4D, Assassin’s Creed Shadows, Adobe Photoshop2
Thanks to the efficiency of Apple silicon, Mac laptops deliver up to 24 hours of battery life with incredible performance whether you’re plugged in or not.3
From designing a stunning presentation to making an epic spreadsheet, Mac lets you get more done faster — whether you’re running to lectures or running a business.
Microsoft Excel, Zoom, Microsoft PowerPoint, Calendar2
From recording a podcast to editing your first feature film, you can do, make and create in all-new ways with the speed and power of the ultra-capable Mac.
GarageBand, Adobe Premiere Pro, Affinity Photo 22
Mac and iPhone
Dream team.
You can answer calls or messages from your iPhone directly on your Mac. And all the messages that appear on your iPhone appear on your Mac too.4
Use your iPhone to take a picture, record video or scan a document and have it automatically appear on your Mac.
Start an email on your iPhone and finish it on your Mac. With Handoff, when your Mac and iPhone are near each other, you can seamlessly pass what you’re doing from one device to the other.5
Compatibility
Mac runs your favourite apps.
From Microsoft 365 to Adobe Creative Cloud to Zoom,2 all your go-to apps are superfast and snappy on Mac.
Zoom, Microsoft Excel, Adobe Photoshop2
Mac comes with all the ports you need to use your favourite accessories, like external displays, hard drives, cameras and printers.
Privacy and Security
Your business is nobody else’s.
Mac gives you the freedom to choose what you share and how you share it, so you can use apps more securely, protect your data and keep yourself safer on the web. With groundbreaking privacy protections, Apple Intelligence gives you peace of mind that no one else can access your data — not even Apple. And with Private Cloud Compute, your data is never stored and is used only for your requests.
By integrating Mac with Apple silicon and macOS, Apple builds security protections into Mac from the ground up. Every Mac comes with industry-leading encryption and robust virus protections. And automatic free security updates help keep your Mac protected.
Touch ID keeps all your passwords at the touch of your finger. So you can use it to unlock your Mac, access passkeys, make payments, and sign in to apps and sites.
Touch ID
If you can’t find your Mac or other Apple devices, the Find My app makes it easy to pinpoint where they are. If your device ever falls into the wrong hands, you can use Find My to lock it down or erase it from afar.
Durability
Built to stand the test of time.
Made with recycled aluminium enclosures, Mac computers are exceptionally well built and ready for pretty much anything.
macOS updates deliver the latest features and help keep Mac — and the apps you rely on — running smoothly and securely. And macOS updates are free and can even be set to download automatically.
Apple Values
Our values drive everything we do.
We’re transforming how we make, assemble and recycle Mac. We use 100% recycled aluminium in the enclosures of Mac mini, MacBook Air and MacBook Pro. MacBook Air contains over 50% recycled content. And the new Mac mini is our first carbon-neutral Mac.6 Because the earth won’t wait. And neither will we.
With Apple Trade In, you can get a great value for your current device and apply it towards a new one. If your device isn’t eligible for credit, we’ll recycle it for free.7
With customisable Display Settings, VoiceOver, Personal Voice, Live Captions, Vocal Shortcuts and more, Mac has industry-leading built-in accessibility features that help you connect, create and do what you love — in the ways that work best for you.
A person with wavy black hair laughing.
MacBook Air 13” and 15”
M4 chip
Strikingly thin and fast so you can work, play or create anywhere.
13.6” or 15.3”
Liquid Retina display with 500 nits of brightness and support for 1 billion colours8
Apple M4 chip
Apple Intelligence1
1.24kg or 1.51kg
Weight10
MacBook Pro 14” and 16”
M4, M4 Pro or M4 Max chip
The most advanced Mac laptops for demanding workflows.
14.2” or 16.2”
Liquid Retina XDR display with up to 1,600 nits peak brightness, 1,000,000:1 contrast ratio and up to 120Hz refresh rates8
Apple M4, M4 Pro or M4 Max chip
1.55kg or 2.15kg
iMac
A stunning all-in-one desktop for creativity and productivity.
24”
4.5K Retina display with 500 nits of brightness delivers sharp and vibrant detail11
Apple Intelligence1
— Not available
Mac mini
M4 or M4 Pro chip
The mini-est, most affordable Mac with mighty performance.
— not applicable
Apple M4 or M4 Pro chip
Mac Studio
M4 Max or M3 Ultra chip
Powerful performance and extensive connectivity for pro workflows.
Apple M4 Max or M3 Ultra chip
Mac Pro
M2 Ultra chip
A pro workstation with PCIe expansion for demanding workflows.
Apple M2 Ultra chip
PCIe
Features seven expansion slots, six of which are PCle gen 4
Studio Display
A 5K Retina display with stellar camera and audio.
27”
Retina display with 5120x2880 pixels12
5K
Retina display for gorgeous colour and spectacular detail
600 nits
brightness for brilliant colour
12MP Ultra Wide camera with Centre Stage for more natural video calls
True Tone, anti-reflective coating, and a nano-texture glass option for optimal viewing in any light
Pro Display XDR
An advanced 6K XDR display for pro workflows.
32”
Retina XDR display with 6016x3384 pixels12
6K
Retina XDR display for the most immersive viewing experience
1,000 nits
brightness for dazzling colour; up to 1,600 nits peak brightness
Get credit towards your next Mac when you trade in an eligible device.7
Choose your chip, memory, storage, even colour.
Build the Mac that’s best for you. When you buy online at Apple, you can customise your Mac just the way you want. Whether you need an extra powerful chip, more memory or additional storage, you can tailor any new Mac to suit your needs.
Shop Mac
Get free delivery on any item directly to your door.
Learn how to get the most out of your new Mac with a free one-to-one Personal Session.
Jump into online sessions with a Specialist to set up your Mac and discover new features.
Use the Apple Store app to get a more personal way to shop.
You can answer calls or messages from your iPhone directly on your Mac. Copy images, video or text on your iPhone, then paste into another app on your nearby Mac. With iCloud, you can access your favourite files from either your iPhone or your Mac. And so much more.
Sketch on your iPad and have it appear instantly on your Mac. Or use your iPad as a second display, so you can work on one screen while you reference the other. You can even start a Final Cut Pro project on your iPad and continue it on your Mac.
Automatically log in to your Mac when you’re wearing your Apple Watch with Auto Unlock. No password typing required.
Explore keyboards, mice and other essentials.
The 27-inch 5K Retina display pairs beautifully with any Mac.