• We collect your personal data so that we can provide you the content you purchase, download, or want to update in the App Store and other Apple online stores, including the iTunes Store and Apple Books.
• We also use information about your account, purchases, and downloads in the stores to offer advertising to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. You have choices with respect to this advertising, as described below.
• We use information about your purchases, downloads, and other activities in the stores to tailor features, offer personalized recommendations, and send you notifications including for Apple marketing. You can opt out of the use of this data for this purpose, as described below.
• To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers.
• To find ways to improve the stores, we use information about your browsing, purchases, searches, and downloads. These records may be stored with IP address, a random unique identifier (where that arises), and Apple Account when you are signed in to the App Store or other Apple online stores.

Providing the Stores

We use your personal data to provide the services and features in the App Store and other Apple online stores. This information includes, for example, your account and payment information, which you can access and change in settings, and your purchase history.

We may also use your personal data to provide certain services that you request, such as refund requests. These can include refund requests that you send directly to Apple or that you send to Apple as facilitated by app developers. With your consent, developers may provide certain personal data to Apple to assist with processing these refund requests, such as whether you used the purchase.

When you download an app from the App Store, or install an app on your Apple Watch, identifiers such as your device’s hardware ID and IP address are logged by Apple along with your Apple Account. Apple may use the IP address of your internet connection to approximate your location in order to determine whether certain apps that are subject to legal restrictions in some regions can be made available to you.

Improving the Stores

To improve and optimize the experience in the App Store and other Apple online stores, apps, and services, we collect information about your usage of the stores, including when you open or close the App Store, what content you search for, the content you view and download, and your interactions with App Store push notifications and badges, as well as messages from the App Store within apps. We also collect information about your device such as the type of device, the version of your operating system, and the amount of free space on your device. We may use this information in the following ways, for example:

• To offer trending searches and personalized features like More Games You Might Like
• To assess whether requested content can be downloaded
• To understand general trends in the use of device storage, and whether your device is connected by Wi-Fi or cellular

We may also use your ratings and reviews of apps on the App Store and what you search for to improve models that power the App Store. For example, app reviews and aggregated search queries from you and other App Store users are used to provide review summaries and to fine-tune the App Store search model.

Personalizing the Stores

We use your interactions with the App Store to help you discover the content that’s most relevant to you. For example, we recommend content that we think will be of interest to you based on what you’ve previously searched for, viewed, downloaded, updated, or reviewed in the App Store. We also use your purchase history, including in-app purchases, subscriptions, and payment methods together with account information derived from your Apple Account, such as the devices you use and new devices you activate. To make better recommendations, we also use aggregate information about app launches, installs, and deletions from users who choose to share device analytics with Apple, and aggregate information about app ratings. The App Store uses local, on-device processing to enhance our recommendations. Using app usage data stored on your device — such as the apps you frequently open, the time you spend using certain apps, and your app installs and uninstalls — the App Store can suggest apps and in-app events that are more relevant to you. The information Apple receives about your usage of the stores includes information about the personalized content you tap and view.

You can turn off personalization features in the App Store, Apple Books, the iTunes Store, Apple TV, Podcasts, and for subscriptions from Apple by turning off Personalized Recommendations for your Apple Account. On your iOS, iPadOS, or visionOS device, go to Settings > [your name] > Media & Purchases > View Account, and then tap to turn off Personalized Recommendations. You can clear the app usage data logged on your device for personalization on iOS and iPadOS devices by going to Settings > App Store > Personalized Recommendations and tapping Clear App Usage Data. This will not delete data logged on your device, but any data logged at the point when you clear your app usage data will no longer be used for personalization. The App Store personalization features will use new data logged after you cleared your app usage data history.

Communicating with You

Apple may use information about your account, such as the Apple products you own and your subscriptions to Apple services, to send you communications about the App Store and other Apple products, services, and offers that may be of interest to you. Apple may also use information about your activity within the App Store to send you communications about new features, content, and offers available on the App Store.

Email Marketing
You may receive these communications by email, if you consent to receive email marketing. You can change your email preferences and opt out of receiving these emails by going to www.apple.com/privacy.

Published Date: January 27, 2025