Apple Advertising & Privacy

Apple-delivered advertising helps people discover apps, products, and services while respecting user privacy. Apple’s advertising platform is designed to protect your information and give you control over how we use your information. Our advertising platform doesn’t share personal data with third parties.

Ads that are delivered by Apple’s advertising platform may appear on the App Store, Apple News, Stocks, and Apple TV app. Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.

Contextual Information

Contextual information may be used to serve ads to you, such as:

  • Device Information: Your keyboard language settings, device type, OS version, and connection type.
  • Device Location: If Location Services is turned on and you’ve granted permission to the App Store, Apple News, or Apple TV app to access your location, your approximate location may be used to serve you geographically relevant ads. Apple’s advertising platform does not construct profiles from your location, and does not use or store your precise location even if you allow an app to access your precise location. To access these settings, go to Settings > Privacy & Security > Location Services.
  • App Store: Your query when you perform a search, and information about the page you are viewing may be used to serve you a relevant ad.
  • Apple News and Stocks: The type of story you read may be used to select appropriate ads.

Segments

We create segments to deliver personalized ads on the App Store, Apple News, and Stocks. Segments are groups of people who share similar characteristics. Information about you may be used to determine which segments you’re assigned to, and thus, which ads you receive. To protect your privacy, personalized ads are delivered only if more than 5,000 people meet the targeting criteria selected by an advertiser.

We may use information such as the following to assign you to segments:

  • Account Information: Your name, address, age, gender, and devices registered to your Apple Account. Information such as your first name in your Apple Account registration page or salutation in your Apple Account may be used to derive your gender. You can update your account information on the Apple Account website at www.apple.com/privacy

    Published Date: September 20, 2024