• When you explore Fitness+ prior to subscribing, Apple collects information about your browsing activity, including the workout previews you watch, and about any marketing campaign that led you to the app. This information is associated with your Apple Account and is used to improve the service.
• If you subscribe, we use information about your subscription status, tied to your Apple Account, to provide you the service, send you marketing communications, and to ensure that ads on the App Store, Apple News, and Stocks, where available, are relevant to you. Data about your use of the Fitness+ service is stored against a random identifier that is specific to Fitness+ and not associated with your Apple Account.
• If you enable Activity Sharing in the Fitness app, your Fitness+ Workout and Activity data will be shared with friends, and will be sent to Apple and retained for a short period of time so that Apple can securely share this data with whomever you choose. This data may include: active calories or kilojoules, exercise minutes, stand or roll hours, steps, time zone, and workout information such as title, type, and duration.

Apple Fitness+ is a fitness and wellness service with workouts and meditations led by expert trainers.

Pre-Subscription

Prior to subscribing to Apple Fitness+, you can explore the service and view workout previews. Apple collects information about your browsing activity in the Fitness+ tab, such as the pages you view and the workout previews you watch, the type of device you are using, and your interactions with notifications. If you enter the Apple Fitness+ tab through a link from a marketing campaign, like an email or digital advertisement, Apple records information about the marketing campaign to provide attribution to the marketing source and to improve our marketing campaigns.

Apple stores this information associated with your Apple Account and uses it to improve Apple Fitness+.

Apple Fitness+ Activity and Workouts

Once you subscribe to Apple Fitness+, Apple may collect information about your browsing activity in Fitness+ in the Fitness, Workout, and Mindfulness apps, such as the pages you view, the features with which you interact, and actions that cause you to enter and exit the app such as following an external link that leads you to Fitness+ or exiting the app through a link to Apple Music. Apple also collects information about the type of device you are using, your interactions with notifications, and your subscription, as well as some demographic information including your gender and age range.

When you do a Fitness+ workout or meditation, Apple collects information about the session and how you interact with it including the session length, your navigation actions such as play and pause, how much of the session you complete, whether the session is audio or video, the language settings, whether you have downloaded or are streaming the session, and whether you are using features like AirPlay or Picture in Picture. Apple will collect your workout or meditation titles and trainers only if you choose to enable Improve Fitness+. If you use SharePlay to do a workout with other users, Apple will collect that you did a workout during a SharePlay session and the number of devices that participated in the session, but will not collect any information to identify the participants of a SharePlay session.

All of this data is stored against a random, rotating identifier that is specific to Apple Fitness+ and not associated with your Apple Account. Apple uses this information to provide and improve the service.

iCloud Syncing

As a convenience for you, Apple Fitness+ uses iCloud to keep aspects of your experience up to date on all of your devices. For example, Fitness+ will use iCloud to sync your progress in a workout or meditation across your devices. You can disable this capability at any time on an iOS or iPadOS device by going to Settings > [your name] > iCloud > Saved to iCloud > See All, then tapping to turn off Fitness+.

Burn Bar

The Burn Bar allows you to measure your workout performance against other users who have completed the same workout. If you choose to enable the Burn Bar, your Metabolic Equivalent of Task for the workout — your MET value — will be stored by Apple anonymously to add to the Burn Bar for that workout, and will not be associated with your Apple Account or with your other Apple Fitness+ data. You can disable the Burn Bar at any time while completing a workout in the workout settings.

Activity Sharing

If you enable Activity Sharing in the Fitness app, your Fitness+ Workout and Activity data will be shared with friends, and will be sent to Apple so that Apple can securely share this data with whomever you choose. This data may include: active calories or kilojoules, exercise minutes, stand or roll hours, steps, time zone, and workout information such as title, type, and duration. Apple will retain your Workout and Activity data for a short period of time and will use this data only to enable the Activity Sharing feature. If you are using iOS 18 or later and/or watchOS 11 or later and sharing Workout and Activity data with a friend using iOS 18 or later and/or watchOS 11 or later, your data will be encrypted end-to-end such that Apple will not be able to read the Workout and Activity data you choose to share with your friend.

Apple Music

Apple Fitness+ playlists are available in Apple Music. If you tap to listen to a playlist in Apple Music, you will be redirected to that app and any actions you take will be subject to Apple Music & Privacy at www.apple.com/privacy.

Published Date: December 16, 2024