iPhone 17 Pro New
iPhone Air New
iPhone 17 New
iPhone 16
iPhone 16e
Innovative design for ultimate performance and battery life.
The thinnest iPhone ever. With the power of pro inside.
Even more delightful. Even more durable.
Amazing performance. Durable design.
Everything you love. Including the price.
Beautiful and durable, by design.
iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminum unibody and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control, and the Action button.
iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.1 iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee, and soda.2
We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Picture your best photos and videos.
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. And with the new Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies and so much more.
The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.
Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.3
Fast that lasts.
The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming, and speed up AI workflows with the new Neural Accelerators in the GPU.
Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 33 hours of video playback on iPhone 17 Pro and 39 hours on iPhone 17 Pro Max.4
iPhone + 5G = a superfast experience.5 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.
Snap on a MagSafe Charger for faster wireless charging.6 Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable as your Mac and iPad.
New look. Even more magic.
Available in select languages
The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime, and Messages. And personalize chats with new backgrounds.
Our latest iPhone models are built for Apple Intelligence,7 the personal intelligence system that helps you write, express yourself, and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime, and Phone apps.8 It uses models that run entirely on your device, so personal conversations stay personal.
You can search, ask questions, add to your calendar, and take actions like identifying a plant or animal — letting you do more with what’s on your screen.
Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.
Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.
Designed with the earth in mind.
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode.11
All iPhone packaging is made of paper that is 100 percent fiber based and can be easily recycled.
Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements so they can be recycled and used again.
Our stores, offices, and data centers are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.
Your data. Just where you want it.
Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two-factor authentication codes stored securely on your device or synced with iCloud Keychain.
Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.
All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.
You can copy images, video or text from your iPhone and paste it into a different app on your Mac, as well as answer calls or messages from your iPhone. And with iCloud, you can access your favourite files from either your iPhone or Mac.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction. To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.