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The ultimate device for a healthy life.
Health
Knows you by heart.
With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.1 And the Heart Rate app alerts you of high and low heart rates, as well as irregular rhythm.2
Set up a bedtime routine and track your sleep. See the time you spent in REM, Core and Deep sleep, as well as when you might have woken up.
The Vitals app can help you identify changes in your health.3 Quickly see your key overnight health metrics directly on your wrist — including heart rate, respiratory rate, wrist temperature,4 blood oxygen19 and sleep duration.
Apple Watch works with the Health app on iPhone to give you important insights like your sleep, activity, heart rate, menstrual cycle5 and mental health.
Fitness
Every move counts.
Three rings show all the ways you’re active and help you reach your Move, Exercise and Stand goals every day.
From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.
Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer or do interval training with custom workouts.
Apple Watch is water resistant,6 dust resistant7 and crack resistant. So you can swim, hike and do everything in between without a worry.
Connectivity
The right call for staying in touch.
Call, text, get notifications and listen to music from almost anywhere. With a mobile service plan, you can do it all without your phone while jogging or running an errand.8
Pay for just about anything straight from your wrist with Apple Pay.9 Use Wallet as your home key, car key and boarding pass.10
Stream over 100 million songs with Apple Music.11 Download podcasts to your watch. And listen to it all on the built-in speaker on Apple Watch Series 10 or Apple Watch Ultra 2.
Safety
Good help is easy to find.
Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location and notify your emergency contacts.12
Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.13
The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.
With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch + iPhone
Dynamic duo.
Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.14
Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.
Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.
Personalisation
Make it you-nique.
Watch straps come in a wide range of colours, styles and materials, so it’s easy to switch up your look to match your mood.
You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customise them, choose your complications and even share with friends.
The App Store on Apple Watch gives you access to tens of thousands of apps, directly on your wrist. It lets you personalise your watch for whatever you love to do.
Apple Watch Ultra 2
The ultimate sports and adventure watch.
The larger screen of Apple Watch Ultra allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving or exploring, it’s got your number.
Apple Watch Ultra features dual-precision GPS — the most accurate GPS in a sports watch.15
Apple Watch Ultra gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.16 More than enough to take on a marathon, long-form triathlon or three‑day hike.
The customisable Action button lets you quickly activate a variety of functions. Start or stop a workout, mark a segment, drop a Compass Waypoint or begin a dive. To switch from one function to another, just press and hold.
Apple Watch SE
All the essentials. Light on the pocket.
44mm or 40mm aluminium case
Retina display Up to 1,000 nits
S8 SiP
— Double tap gesture not applicable
Find iPhone
— ECG app not applicable
High and low heart rate notifications
Irregular rhythm notifications2
Low cardio fitness notifications
— Blood Oxygen app not applicable
Up to 18 hours17
Low Power Mode
— Fast charging not applicable
Apple Watch Series 10
Thinnest. Biggest display.18 Advanced health features.
46mm or 42mm aluminium or titanium case
Always-On Retina display Up to 2,000 nits
S10 SiP
Double tap gesture
Precision Finding for iPhone14
ECG app1
Blood Oxygen app19
Up to 18 hours20
Up to 36 hours in Low Power Mode20
Fast charging21
*
49mm titanium case
Always-On Retina display Up to 3,000 nits
S9 SiP
Up to 36 hours16
Up to 72 hours in Low Power Mode16
Choose a case. Pick a strap. Configure your perfect watch.
With an eligible credit card, you can choose the financing option that works for you.*
Pay for your new Apple Watch for up to 24 months with 0% interest instalments.* Minimum spend applies. With an eligible credit card, you can choose an instalment period from the options available that works for you.
Learn more
Get credit towards your next Apple Watch when you trade in an eligible device.22
Select a new product and add an eligible trade-in device. Once it’s received and verified, we’ll credit your payment method. Terms apply.
Get free delivery or pick up at your Apple Store.
Order online and pick up your order at an Apple Store. Check the status of your local store to see if quick pickup is available.
Shop one on one with a Specialist. Online or in a store.
Shop one on one with a Specialist online. Or reserve a shopping session at an Apple Store.
Shop online with a Specialist
Reserve an in-store shopping session
Jump into online sessions with a Specialist to set up your Apple Watch and discover new features.
When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup or focus on features that will help you make the most of your watch. Best of all, you can join whenever it works for you, from wherever you are.
Learn more about your new Apple Watch
Use the Apple Store app for a more personal way to shop.
Get personalised product recommendations, compare models, find flexible payment options, track your orders and more.
Scan the QR code to get started.
Download the Apple Store app
Explore all AirPods models and find the best ones for you.
Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
Apple Watch supercharges your Fitness+ experience with real‑time, personalised metrics on screen, like your heart rate, calories burned and Activity rings.23 And you get the freedom of audio‑guided walks, runs and meditations with just your watch and AirPods.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.