Designed to be loved.
Cutting-Edge Cameras
Picture your best photos and videos.
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. Want to take the perfect shot in record time? iPhone 16 and iPhone 16 Pro have Camera Control, giving you an easier way to quickly access camera tools.
With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.
Get artful depth effects when you film in Cinematic mode. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with iPhone 16 and iPhone 16 Pro, quickly access camera tools with Camera Control.1
Chip and Battery Life
Fast that lasts.
iPhone chips enhance everything you do. Our latest chips power advanced photo features like latest-generation Photographic Styles and enable AAA gaming.
Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.2
iPhone + 5G = a superfast experience.3 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.
Snap on a MagSafe Charger.4 Or plug in a USB‑C Power Adapter. iPhone 15 and later have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.5
Innovation
Beautiful and durable, by design.
iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.
iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee, and soda.6
We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.
Apple Intelligence
Powerful possibilities.7
Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.7
Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarize selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.
Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description to see a preview.
Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mom’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.
With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Environment
Recycle. Reuse. Repeat.
Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements from recycled iPhone devices, so they can be used to make new ones.
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode — a first for Apple.8
For the first time, iPhone packaging is 100 percent fiber based.9 And there’s no plastic wrap in or around the box.
Our stores, offices, and data centers are already carbon‑neutral. By 2030, Apple will be carbon‑neutral across our entire carbon footprint.
Privacy
Your data. Just where you want it.
The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.
Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.
All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.
Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.
Customize Your iPhone
Make it you. Through and through.
Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a color to match your wallpaper.
Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.
Peace of Mind
Helpful features. Just in case.
Crash Detection can detect a severe car crash and call emergency services when you can’t. And with Emergency SOS, iPhone can automatically call for help and share your location with emergency services.
With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.
iPhone 16 Pro
The ultimate iPhone.
A18 Pro chip with 6-core GPU
Built for Apple Intelligence7
Camera Control
Pro camera system
Our most advanced 48MP Fusion camera
5x Telephoto camera
48MP Ultra Wide camera
Visual intelligence, to learn about your surroundings
Up to 33 hours video playback2
iPhone 16
A total powerhouse.
A18 chip with 5-core GPU
Advanced dual-camera system
48MP Fusion camera
2x Telephoto
12MP Ultra Wide camera
Up to 27 hours video playback2
iPhone 16e
Latest iPhone. Greatest price.
A18 chip with 4-core GPU
— Camera control not applicable
2‑in‑1 camera system
— Camera not applicable
Up to 26 hours video playback10
iPhone 15
As amazing as ever.
A16 Bionic chip with 5-core GPU
— Apple Intelligence not applicable
— Camera Control not applicable
Dual-camera system
48MP Main camera
Ultra Wide camera
— Visual intelligence not applicable
Up to 26 hours video playback2
Get free delivery direct to your door.
From our door to yours, delivery is always free.
Learn moreabout delivery
Choose your next iPhone with help from a Specialist online.
Shop one on one with a Specialist online.
Shop online with a Specialist
When you shop in the Apple Store app.
Get personalized product recommendations, compare models, find flexible payment options, track your orders, and more.
Scan the QR code to get started.
Explore colorful cases, USB‑C power adapters, MagSafe accessories, and more.
Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.
With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.
Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.11 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.
Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.